Regional Marketing Manager, SEA

monday.com; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading B2B SaaS company in Singapore is looking for a Regional Marketing Manager to drive localized marketing initiatives. You will collaborate closely with sales teams, execute targeted marketing campaigns, and manage regional events to generate demand and increase brand visibility. Ideal candidates will have over 6 years of field marketing experience and excellent project management skills. This role requires in-office attendance three days a week.

Qualifications

• 6+ years in field marketing, demand generation or related roles.
• Proven ability to manage multiple marketing initiatives.
• Strong customer-facing and presentation skills.

Responsibilities

• Develop and implement localized field marketing strategies.
• Manage regional events, trade shows, and sponsorships.
• Analyze market trends and customer insights to optimize strategies.

Skills

Field marketing

Demand generation

Event planning

B2B SaaS experience

Fluency in English

Project management

CRM tools proficiency

Data analysis

Education

Bachelor's degree in marketing or business

Tools

Salesforce

HubSpot

Job description

We are seeking a dynamic and experienced Regional Marketing Manager to join our Singapore office and lead key marketing initiatives in SEA. In this role, you will work closely with the regional sales and marketing teams to drive localized marketing strategies, build brand awareness, and generate demand through on-the-ground efforts. Reporting to the APJ Marketing Lead, you will play a critical role in aligning field activities with business goals and delivering measurable impact across the market.

Please note this role would require attending our Singapore office 3 days a week*

About The Role

Field Marketing Strategy & Execution:

• Develop and implement localized field marketing strategies to support sales growth and pipeline generation in Singapore
• Plan, execute, and measure the success of marketing campaigns, events, and programs tailored to the region’s unique market dynamics.
• Collaborate with sales teams to identify key opportunities for engaging prospects and customers through targeted marketing efforts.
• Manage and execute regional events, trade shows, and sponsorships to drive brand visibility and lead generation.

Demand Generation:

• Create and deliver integrated marketing campaigns that drive awareness, interest, and engagement among target audiences.
• Manage multi-channel marketing initiatives including email, digital, content marketing, and events to build a consistent pipeline of qualified leads.
• Identify and partner with local influencers, media outlets, and industry associations to amplify the company’s message and reach.

Market Insights & Analysis:

• Analyze regional market trends, customer insights, and competitive landscape to optimize marketing strategies and messaging.
• Leverage customer data to refine field marketing activities, improve engagement, and identify opportunities for growth.
• Regularly report on the effectiveness of field marketing initiatives, using data to adjust strategies for improved outcomes.

Cross-functional Collaboration:

• Work closely with the regional sales, customer success, and product teams to ensure alignment between marketing efforts and business objectives.
• Partner with the global marketing team to ensure consistent messaging, brand voice, and execution across all touchpoints.
• Collaborate with product marketing to ensure the local market is informed of new product features, launches, and updates.

Your Experience & Skills

Your Experience & Skills:

• 6+ years of experience in field marketing, demand generation, or related marketing roles, preferably within a B2B SaaS organization.
• Fluency in English
• Bachelor’s degree in marketing, business, or a related field is preferred.
• Strong experience in planning and executing events, marketing campaigns, and field marketing strategies.
• Strong knowledge of enterprise marketing tactics and best practises
• Track record of success delivering pipeline and revenue outcomes
• Excellent communication and project management skills with the ability to manage multiple initiatives and stakeholders.
• Proficient in using marketing and CRM tools (e.g., Salesforce, HubSpot) to manage campaigns and track performance.
• Data-driven mindset with the ability to analyze performance metrics and derive actionable insights.
• Comfortable working in a fast-paced, high-growth environment with a strong sense of ownership and initiative.
• Strong customer-facing and presentation skills with the ability to establish credibility with executives
• Positive attitude, empathy, and high energy
• Self-starter with the ability to use data and industry insights to make strategic decisions

We believe in equal opportunity.
At monday.com, we believe everyone should feel they belong - exactly as they are. We’re an equal opportunity employer, committed to an open, accessible, and inclusive workplace free from discrimination or harassment of any kind.
All qualified candidates will be considered for employment, regardless of race, color, religion, nationality, sexual orientation, gender identity, age, marital status, pregnancy, family or parental status, disability, veteran status, or any other characteristic protected by law.
If you need support or accommodation during the hiring process, we’re here to help.

Meet the Marketing team

The Marketing team is the growth engine of monday.com! With every kind of marketer using every possible offline and online channel, the sky's our limit. We are bold, unconventional and on a mission to reach as many potential customers that we can.