Regional Marketing Manager Asia

ATPI; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A leading travel management company is seeking a Regional Marketing Manager in Singapore. This role involves leading marketing initiatives to drive growth across Asia, overseeing campaign development, and managing stakeholder relationships. The ideal candidate will have 5+ years of experience in content marketing, excellent writing skills, and knowledge of SEO best practices. A hybrid working model is offered in a collaborative, growth-oriented environment.

Qualifications

• 5+ years of relevant work experience in content marketing, copywriting or related role.
• Proven experience in copywriting for marketing collateral and sales materials.
• Experience of business travel or corporate events is desirable but not essential.

Responsibilities

• Lead marketing initiatives that drive business growth across the Asia region.
• Oversee campaign development, budget management, and content strategy.
• Execute integrated marketing and communication strategies to support business objectives.

Skills

Fluent in spoken and written English

Excellent writing and editing skills

Solid understanding of SEO best practices

Data-driven with strong analytical skills

Creative strategic content tailoring

Independent self-motivator

Education

Degree in marketing, communications or journalism

Tools

SEMrush

Job description

Key responsibilities

As ATPI's Regional Marketing Manager, you will lead marketing initiatives that drive business growth across the Asia region. You'll oversee campaign development, budget management, stakeholder alignment, and content strategy - ensuring our brand voice resonates consistently across all platforms and audiences. Your day-to-day work will include:

• Developing and executing integrated marketing and communication strategies that support business objectives and tell our brand story to customers & prospects
• Leading end-to-end marketing campaigns in collaboration with the digital marketing team to achieve revenue targets and accelerate pipeline goals
• Writing, editing, and localizing content for diverse audiences, adapting global materials to suit regional nuances and market needs across Asia
• Implementing a disciplined performance management framework to track campaign metrics, analyze ROI, and optimize marketing effectiveness
• Managing stakeholder relationships and collaborating with cross-functional teams to deliver high impact marketing collaterals including sales collateral and client presentations
• Ensuring all content is SEO-optimized and aligned with brand guidelines, maintaining first-page rankings for high-intent keywords
• Supporting Senior Leadership with corporate messaging including talking points, blogs, thought leadership content, and other media opportunities

Your skills and experience

• Fluent in spoken and written English
• Educated to degree-level (preferably specializing in marketing, communications or journalism)
• 5+ years of relevant work experience in content marketing, copywriting or related role
• Excellent writing and editing skills with a strong portfolio of published content across digital and print formats
• Proven experience in copywriting for marketing collateral, brochures and sales materials
• Solid understanding of SEO best practices, content planning and analytics tools such as SEMrush
• Experience of business travel or corporate events is desirable but not essential
• Independent self-motivator that is happy to work as a team

Your approach

• Creatively strategic in how you tailor content to balance storytelling with commercial intent
• Motivated to stay ahead of content and marketing trends
• Data-driven with strong analytical skills and a test-and-learn mindset
• Agile, collaborative, and outcome-focused
• Comfortable taking ownership while working cross-functionally
• Highly organized with strong attention to detail and commitment to excellence

At ATPI, we're driven to deliver exceptional results for our clients. If you share our drive and determination and are eager to learn quickly in a dynamic environment, this Regional Marketing Manager role could be perfect for you.

We practice hybrid working and offer a collaborative, growth-oriented environment.