Regional Marketing Manager

Loreal; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading cosmetics company is seeking a Marketing Manager in Singapore. The role involves defining brand strategy, developing a 3-year marketing plan, and managing international launches. Responsibilities include analyzing consumer insights, overseeing the marketing budget, and leading marketing strategies. The ideal candidate must possess strong leadership skills and be able to communicate effectively with top management. A competitive salary and career development opportunities are offered.

Responsibilities

• Define and guide country brand strategy aligned with international positioning.
• Create 3-year marketing plan and guide portfolio priorities.
• Analyze consumer and market insights for product development.
• Manage international launches and supervise development processes.
• Oversee marketing budget and profitability.
• Lead marketing mix strategies and communication adaptations.
• Collaborate with departments to develop broader business strategies.
• Communicate clearly with top management and assist teams.
• Develop and manage the team while enhancing their expertise.

Job description

Key Accountabilities

• Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)

• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs

• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines

• Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)

• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)

• Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy

• Define clear messages to present to top management and accompany the teams in the preparation of meetings

• Build, develop and manage your team, train them and develop their marketing expertise and know-how