Regional Marketing Manager

AMD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

AMD benefits

Job summary

AMD in Singapore is seeking a strategic, hands-on B2B marketer to lead regional channel/partner marketing for embedded segments. You will drive ABM, demand generation, and co-marketing with distributors and ecosystem partners across India and ASEAN.

The role involves event ownership, budgeting, and cross-functional collaboration with sales and digital teams. The ideal candidate brings prior semiconductor/B2B marketing experience, strong English communication, and proficiency with PowerPoint and

Qualifications

• Bachelor's degree or equivalent experience required.
• Experience in semiconductor or B2B technology preferred.
• Strong English communication skills (written and verbal).
• Proven channel/partner marketing experience with distributors and SIs.
• Experience driving ABM, demand generation in a B2B context.
• Event management experience with large-scale industry events.

Responsibilities

• Plan and execute regional customer-facing marketing activities across India and ASEAN.
• Drive ABM and demand generation in partnership with sales and channel teams.
• Own on-ground events, manage agencies, ensure quality and safety.
• Manage vendors, timelines, and marketing budgets.
• Oversee MDF/co-op funds and optimize spend.
• Create local content with partners for regional relevance.
• Coordinate digital marketing across countries with localization focus.
• Build relationships with distributors, SIs, OEMs, and ecosystem partners.
• Travel quarterly to India and periodically across ASEAN for engagement.

Skills

Channel marketing

ABM

Demand generation

Event management

Digital marketing

Negotiation

Cross-functional collaboration

English communications

PowerPoint

Excel

Education

Bachelor's degree

Tools

Microsoft Office

PowerPoint

Excel

Job description

WHAT YOU DO AT AMD CHANGES EVERYTHING

At AMD, our mission is to build great products that accelerate next-generation computing experiences-from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you'll discover the real differentiator is our culture. We push the limits of innovation to solve the world's most important challenges- striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career.

THE ROLE:

You will be responsible for planning and executing AMD-led marketing activities for the embedded business (B2B) across various business segments in India and ASEAN. This role will collaborate closely with distributors, system integrators (SIs), and ecosystem partners to drive co-marketing initiatives, demand generation, and account-based marketing (ABM) programs that strengthen AMD's position across the region.

THE PERSON:

You will be strategic yet hands-on B2B marketer with experience in channel/partner marketing, event execution, demand generation, and content localization. The successful candidate is a confident communicator and relationship‑builder who can engage effectively with distributor and partner stakeholders, and a passionate, creative thinker comfortable operating in a fast-paced, multi‑country environment.

KEY RESPONSIBILITIES:

• Plan and execute integrated regional customer-facing marketing activities, including AMD-led direct marketing programs and co-marketing activities with distributors and ecosystem partners across India and ASEAN.
• Drive account-based marketing (ABM) and demand generation programs in partnership with the sales and channel teams.
• Own on-ground event execution, including large-scale industry events (e.g., India Mobile Congress) and AMD lab/customer-facing events; oversee event agencies and vendors to ensure execution excellence, on-site quality, and safety standards.
• Manage marketing vendors and agencies to deliver against KPIs, timelines, and budget.
• Manage regional marketing funds (MDF/co-op) to ensure cost optimization and on-track quarterly spend.
• Drive local content creation with partners and customers to increase regional relevancy and resonance with embedded-developer audiences.
• Manage and coordinate digital marketing execution across countries in scope - working with the in-house digital marketing lead to localize paid, social, and promotional plans (this role oversees execution rather than hands-on campaign build).
• Build and strengthen relationships with distributors, SIs, OEMs, and ecosystem partners to unlock co-marketing opportunities and optimize regional resources.
• Travel quarterly to India and periodically across ASEAN for partner engagement, event execution, and market activation.

PREFERRED EXPERIENCE:

• Relevant marketing experience in the semiconductor, high-tech, or B2B technology industry (corporate side preferred; agency background acceptable if focused on high-tech/semiconductor clients).
• Proven channel or partner marketing experience working with distributors, SIs, or ecosystem partners.
• Experience driving demand generation and/or account-based marketing (ABM) programs in a B2B context.
• Working knowledge of digital marketing fundamentals - paid media, promotional strategy, and social media - sufficient to manage and localize digital plans across countries (deep hands-on digital execution is not required).
• Event management experience, including large-scale industry events with on-site ownership.
• Project management experience working directly with cross-functional teams and multiple external partners across geographies.
• Negotiation skills sufficient to structure co-marketing agreements with distributors and partners.
• Prior experience covering India, ASEAN, and/or ANZ markets is highly desirable.
• Technical background or exposure to embedded-developer audiences is a plus.
• Outstanding communication skills, with an excellent command of English (written and verbal).
• Confident user of Microsoft Office; high proficiency in PowerPoint and Excel.

ACADEMIC CREDENTIALS:

• Bachelor's degree or equivalent experience

LOCATION:

Singapore

Benefits offered are described: AMD benefits at a glance.

AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.

AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD's "Responsible AI Policy" is available here.

This posting is for an existing vacancy.