Regional Head of Online Marketing

ECOMMERCE ENABLERS PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading ecommerce firm in Singapore is seeking a Regional Head of Online Marketing to drive and execute a comprehensive digital marketing strategy across multiple markets. The ideal candidate will have over 10 years of experience in performance marketing and a proven track record in budget management across various advertising platforms. This role demands a strategic thinker with strong leadership and stakeholder management skills, aimed at enhancing user growth through innovative marketing approaches.

Qualifications

• 10+ years of experience in performance marketing, digital media, or mobile growth.
• Proven success managing marketing budgets across various channels.
• Experience with marketing automation platforms with implementation ownership.
• Demonstrated use of Generative AI tools to improve workflows.
• Experience leading high-performing teams.
• Strong analytical and problem-solving skills.
• Ability to influence senior leadership.
• Experience working in regional or global roles.

Responsibilities

• Drive the digital and mobile marketing strategy across 12 markets.
• Transform media buying and growth marketing strategies.
• Implement marketing automation to enhance customer journey.
• Drive performance-led media strategies focused on ROI.
• Navigate cross-functional teams and influence stakeholders.
• Stay ahead of industry trends in marketing and digital innovation.

Skills

Performance marketing

Digital media

Mobile growth

Stakeholder management

AI adoption

Analytical skills

Stakeholder management

AI tools

Strategic thinking

Tools

Salesforce Marketing Cloud

Braze

Google Ads

Meta

TikTok

Job description

The Role

We are looking for a Regional Head of Online Marketing who thrives in a fast-paced, ever-evolving landscape. This role is not for the faint-hearted—it requires someone with grit, determination, and a track record of leading transformative change. You will be responsible for reinventing how we leverage media, performance marketing, and mobile growth to scale the company's impact and presence globally. If you have the courage to challenge the status quo, the vision to build for the future, and the resilience to drive change at scale, we want to hear from you.

Your Adventure Ahead

• Lead & Elevate: Drive and execute the overarching digital and mobile marketing strategy across the company's ecosystem, ensuring we dominate in acquisition, retention, and engagement. Lead a centralized team of performance marketers to deliver business impact in 12 markets.
• Transform & Disrupt: Reimagine how we approach media buying, attribution, and growth marketing, challenging conventional thinking to optimize for impact.
• Martech Automation: Implement and drive marketing automation (e.g., Salesforce, Braze) to streamline campaigns, enhance personalization, and improve customer journey. Work closely with our product and engineering teams to build scalable, tech-driven marketing solutions that power our user growth.
• Own the Numbers: Drive performance-led media strategies with a laser focus on ROI, CAC, LTV, and sustainable unit economics.
• Orchestrate Change: Navigate cross-functional teams and senior stakeholders, influencing with data, insight, and a clear vision.
• Shape the Future: Stay ahead of the curve on industry trends, ensuring ShopBack remains at the forefront of mobile-first marketing and digital innovation.

Essentials to Succeed

• Experience: 10+ years of experience in performance marketing, digital media, or mobile growth, preferably in a fast-growing tech, e-commerce, or startup environment.
• Proven Track Record: Demonstrated success managing marketing budgets across paid search, paid social, and app install campaigns (e.g., Google Ads, Meta, TikTok) to drive user growth.
• MarTech Domain: Experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, with implementation ownership.
• AI Adoption: Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
• Leadership: Experience leading high-performing teams and fostering a culture of experimentation, data-driven decision-making, and innovation.
• Strategic Thinking: Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Growth Mindset: A builder’s mindset—you thrive in ambiguity, break down complex challenges, and move fast to drive results.
• Stakeholder Management: Strong stakeholder management skills with the ability to influence senior leadership and drive organizational change.
• Global Perspective: Experience working in regional or global roles, adapting strategies to local market needs.