Regional Digital Marketing Manager (Smart Sanitary Solutions)

STAFFKING PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Digital Marketing Manager to develop strategies for Singapore and Malaysia. You will lead multi-channel campaigns, manage a substantial marketing budget, and mentor the regional team. Ideal candidates should have 6–10 years' experience in digital marketing and a proven track record in managing large-scale campaigns. This role offers a competitive salary and various employee benefits.

Benefits

Basic Up to $10,000 + AWS + VB

5 Working Days, Office Hours

14 Days AL, Flexi Benefits, Birthday Leave, Gym Room

Qualifications

• 6–10 years of experience in digital strategy, growth marketing, or brand management.
• Proven success managing multi-market campaigns with budgets exceeding SGD 500K.
• Experience leading cross-border teams and collaborating with creative, sales, and IT departments.

Responsibilities

• Develop annual and quarterly digital marketing roadmaps for Singapore and Malaysia.
• Define brand positioning and campaign priorities aligned with branding goals.
• Plan and execute multi-channel campaigns across various platforms.
• Manage marketing budget for strong ROI and cost efficiency.
• Lead and mentor Malaysia marketing team and ensure collaboration with HQ.

Skills

Digital strategy

Brand management

Multi-market campaigns

Meta Ads

Google Ads

Leadership

Education

Diploma or Degree in Marketing, Business, or related field

Tools

GA4

HubSpot

TikTok Business Center

Job description

Summary Benefits

• Basic Up to $10,000 + AWS + VB
• 5 Working Days, Office Hours
• 14 Days AL, Flexi Benefits, Birthday Leave, Gym Room
• Locations: East

Responsibilities

• Develop annual and quarterly digital marketing roadmaps for Singapore and Malaysia.
• Define brand positioning, audience segments, and campaign priorities aligned with premium branding goals.
• Translate corporate objectives into local marketing plans with measurable KPIs and deliverables.
• Plan and execute multi-channel campaigns across Meta, Google, TikTok, YouTube, Shopee, and Lazada.
• Manage marketing budget to ensure strong ROI and cost efficiency.
• Collaborate with the Head of Digital Marketing (Content) for message consistency and creative quality.
• Lead weekly performance reviews and continuous campaign optimization based on data insights.
• Drive the digitization of the full marketing-to-sales funnel, from lead generation to aftersales.
• Integrate key platforms such as HubSpot, GA4, Data Studio, Meta CRM, and POS/e-commerce into one unified dashboard.
• Implement lead scoring, CRM tagging, and marketing attribution to link marketing spend with sales performance.
• Build co-marketing partnerships with premium brands such as Atome, Bosch, and other lifestyle collaborators.
• Develop showroom activations, joint campaigns, and influencer collaborations to increase reach and conversions.
• Build and manage monthly dashboards tracking marketing performance, budget utilization, and ROAS.
• Conduct competitor benchmarking (e.g., Kohler, Grohe, Hansgrohe, TOTO).
• Lead post-campaign reviews to identify growth and optimization opportunities.
• Lead and mentor the Malaysia marketing team (Strategist, Assistant, Designers) and ensure strong collaboration with Singapore HQ.
• Manage designer workload and ensure all campaigns meet deadlines and business priorities.
• Cultivate a data-driven and creative team culture across regional marketing functions.
  

Requirements

• Diploma or Degree in Marketing, Business, or related field.
• 6–10 years of experience in digital strategy, growth marketing, or brand management.
• Proven success in managing multi-market campaigns with budgets exceeding SGD 500K.
• Proficient in Meta Ads, Google Ads, TikTok Business Center, GA4, HubSpot, and automation tools.
• Experience in leading cross-border teams and collaborating with creative, sales, and IT departments.
• Strategic, analytical, and commercially minded with strong communication and leadership skills.

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We regret that only shortlisted candidates will be notified.

Staffking Pte Ltd (20C0358) | Wei Ren Chew (R25127104)