Regional Campaign & AI Marketing Transformation Manager

Palo Alto Networks; Singapore; On-site; SGD 116,000 - 156,000; Full time

Job summary

A leading technology firm in Singapore is seeking a Regional Campaign & AI Marketing Transformation Manager to redefine marketing strategies through AI and traditional expertise. The candidate will work closely with both global and regional stakeholders to enhance campaign effectiveness and localization. This role requires experience in enterprise software marketing and a blend of analytical skills and creativity. This position provides a dynamic environment to impact the future of digital security.

Qualifications

• 8–10 years’ experience leading demand generation and campaign marketing for enterprise software and/or SaaS.
• AI-first mindset with ability to blend AI with human creativity.
• Hands-on expertise in AI marketing tools.

Responsibilities

• Work closely with field teams and stakeholders to align campaigns to JAPAC priorities.
• Ensure leads quality and support with AI-enriched insights.
• Establish goals and metrics using AI-powered analytics.

Skills

Demand generation

Campaign marketing

AI marketing tools

Salesforce

Analytical skills

Collaboration skills

Tools

ChatGPT

Demandbase

Adobe Experience Platform

Job description

Regional Campaign & AI Marketing Transformation Manager

Full-time | Department: Marketing

Overview

As the Regional Campaign and AI Marketing Transformation Manager, you will redefine how marketing campaigns are planned and executed across JAPAC by combining traditional campaign marketing expertise with an AI-first mindset. You will create and operationalize AI-driven workflows that enhance speed, scale, and personalization — while infusing human creativity and regional expertise. This role sits within the JAPAC Centre of Excellence and partners with global campaign teams and JAPAC stakeholders across field marketing, ABM/CXO programs, customer advocacy, industry marketing, and volume marketing to translate global campaigns into JAPAC-ready initiatives, ensuring campaigns are always-on, scalable, and localized for country-specific languages and cultural nuances. This role is ideal for a hands-on, forward-looking marketer who thrives in both execution and experimentation, and can elevate traditional demand generation by embedding AI into strategy, execution, and optimization.

Your Impact

• Partner with global and JAPAC stakeholders to translate packaged programs into regionalized, AI-enhanced campaigns that drive awareness, adoption, cross-sell, and upsell.
• Build always-on campaign frameworks that integrate human creativity with AI-driven automation, ensuring speed, scale, and relevance.
• AI-Enabled Marketing Workflows: Design and implement AI workflows for content generation, localization, campaign orchestration, and reporting.
• Drive AI adoption across campaign processes — from data enrichment, persona insights, and customer journey mapping to asset creation and sales enablement.
• Ensure global content and campaigns are adapted for JAPAC markets, including translation into local languages and cultural tailoring, supported by AI translation tools and human review.

Responsibilities

• Strategic Stakeholder Engagement / Cross-Functional Collaboration: Work closely with field teams, ABM/CXO, industry, customer advocacy, and volume marketing to align campaigns to JAPAC priorities.
• Partner with BDR/inside sales to ensure leads are of the right quality, dispositioned in time, and supported with AI-enriched insights and talking points.
• Partner with technical solution teams, business value services, customer success, global campaign and product marketing, and local sales leaders to ensure alignment from strategy to execution.
• Measurement & Optimization: Establish goals and metrics, leveraging AI-powered analytics for pipeline attribution, content performance, and engagement trends. Create a continuous feedback loop, using AI to surface insights, while human judgment guides pivots and improvements.

Your Experience

• 8–10 years’ experience leading demand generation and campaign marketing for enterprise software and/or SaaS.
• AI-first mindset with demonstrated ability to blend AI with human creativity.
• Hands-on expertise in AI marketing tools (e.g., ChatGPT, Jasper, Demandbase, Agentforce, Adobe Experience Platform, or others) to scale content, campaign execution, and analytics.
• Strong knowledge of Salesforce, Marketo (or similar marketing automation platforms), with experience in multi-channel execution.
• Proven ability to translate global campaigns into regional execution, including localization for language markets.
• Analytical mindset with a track record of measuring campaign impact and tying results to revenue.
• Self-starter who thrives in fast-paced environments and is comfortable experimenting with new tools and workflows.
• Strong communication, storytelling, and collaboration skills to partner with sales, marketing, and cross-functional stakeholders.

The Team

Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Your hands will be in industry-leading content created in the face of rapidly growing threats of cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.