Regional Business Director

omd apac; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

OMD is seeking a Regional Business Director to lead the Center of Excellence hub for key regional clients. You will influence market strategy, governance, and client stewardship across APAC, with potential additional responsibilities for other regional/global accounts.

Reporting to the General Manager, this role requires deep experience in media planning, strategic leadership, and the ability to engage senior stakeholders across markets while driving profitable growth and innovative solutions.

Qualifications

• 10+ years of strong media planning experience.
• Experience managing one or more large accounts ($30M+ billings).
• CPG client experience is a strong advantage.
• Experience leading a team in regional or global settings.

Responsibilities

• Lead regional account leadership across APAC markets.
• Engage with senior-level clients and network stakeholders (CEOs, CSOs, COOs, MDs).
• Explain business objectives to clients and link to consumer outcomes and media outputs.
• Drive APAC-wide digital acceleration and innovative solutions.

Skills

Strong communication

Executive presence

Stakeholder management

Emotional intelligence

Multitasking under pressure

Education

Bachelor's degree in communications/marketing

Job description

OMD:OMD, an Omnicom Media agency, is the world's largest media network, with more than 12,000 people working in over 100 countries. At OMD, We Create What's Next—delivering transformative media solutions that drive growth, build meaningful connections, and redefine what is possible for our clients. Named the best-performing global media network overall by RECMA and Media Network of the Year at the 2025 Cannes Festival of Media, OMD leads the industry in innovation, creativity, and cultural relevance. With bold ideas and measurable results, we empower brands to shape the future and make an impact in an ever-evolving world. Learn more at omd.com.

About the Role

The Business Management Community’s performance is critical to our market perception and business health. This community is tasked with creating a recognized market-leading position in communications planning, strategic approach implementational & executional management and client servicing. In this role of Regional Business Director, you will be leading the Center of Excellence hub for one of our key regional clients. It is a consulting unit for regional clients as well as a position of influence and governance to local markets on strategy, digital transformation and senior client stewardship. Campaign strategy and implementation happens at a local market level. In this position, you will also be part of the senior leadership unit of OMD Singapore and may be required to take on an additional responsibility of another regional/global client.

Reports to

General Manager, OMD

Responsibilities

Regional Account Leadership

• Accountable for strategic account leadership & responsible for all aspects of business management.
• Need to lead engagement with senior-level local, regional and global clients agency network stakeholders (i.e. CEOs, CSO, COO, MDs, GMs…) and marketing partners.
• Articulate explanation to the senior client stakeholders and to link business objectives back to consumer outtakes and media and marketing outputs.
• Ability to influence markets to deliver the right process & insights by enabling productive collaboration and going deeper into understanding trends and cultural nuances.
• Enable strategies to land in APAC markets by supporting and guiding the local market teams.
• Ensure local and regional profitability targets are met both from an organic and OOS stand-point.

Innovation and Digital Transformation

• Work closely with APAC digital, programmatic, data & tech teams as well as regional marketing partners to enable in-market digital acceleration programs and follow through the progress.
• Drive thought leadership pieces on an ongoing basis to support all markets in the region, focusing on driving their client’s business growth and increase agency leadership.
• Be relentless to propose APAC first innovative solutions that drive client’s growth and ROI, in pursuit of award-worthy work.

Qualifications

• Tertiary qualified, supplemented by 10+ years of strong media planning experience.
• Experience managing one or more large accounts ($30M+ billings).
• Experience on CPG clients is a strong advantage.
• Experience managing a team.
• Experience across a range of media/marketing functions is an added advantage.
• Experience simplifying complex solutions for senior stakeholders and orchestrating solutions beyond immediate competency.

Required Skills

• Passionate, with strong opinions about communications.
• An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies.
• Gravitas to be able to stand up to client or creative agency using appropriate & diplomatic judgments to get the right result.
• Having the confidence to present at large meetings/conferences in an articulate and clear manner.
• Have the ability to understand and account for multiple stakeholders and their issues.
• Emotional intelligence to embrace diversity, to be able to influence stakeholders across a range of markets, working styles and cultural nuances.
• Can multitask and change priorities rapidly and is effective under pressure.
• Experience across a range of media/marketing functions is an added advantage.