Regional Brand Growth Lead – Marketing & Launches

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading cosmetics company in Singapore is seeking a marketing professional to define and guide brand strategy and manage the marketing team. Responsibilities include defining the 3-year marketing plan, managing budgets, and leading communications to ensure brand growth. Candidates should have a strong understanding of consumer insights and cross-department collaboration. This role offers an opportunity to lead in a dynamic market environment.

Responsibilities

• Define and guide the country brand strategy consistent with international positioning.
• Define strategic directions and the 3-year marketing plan.
• Steer the collection and analysis of consumer and market insights.
• Manage the budget, including sales forecast and profitability.
• Lead marketing mix strategies and adapt communication.
• Mobilise other departments and partner agencies for broader strategy.
• Build and manage the team, training them in marketing expertise.

Job description

A leading cosmetics company in Singapore is seeking a marketing professional to define and guide brand strategy and manage the marketing team. Responsibilities include defining the 3-year marketing plan, managing budgets, and leading communications to ensure brand growth. Candidates should have a strong understanding of consumer insights and cross-department collaboration. This role offers an opportunity to lead in a dynamic market environment.