Public Relations Specialist (Automotive) | Up to $5.5K + VB

Manpower Staffing Services (Singapore) Pte Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Manpower Staffing Services (Singapore) Pte Ltd is seeking a corporate communications professional to develop strategies, craft compelling content, and engage stakeholders across local and international channels.

You will drive storytelling, plan editorial content, and coordinate with internal teams and external partners to elevate the company's brand and reputation.

Qualifications

• Bachelor's degree in a relevant field is required.
• At least 4 years of experience in corporate communications or related area.
• Experience in digital content creation, storytelling, editorial planning, and social media is preferred.
• Strong stakeholder management and project coordination skills.
• Excellent written and verbal communication abilities.
• Agency or regional/global stakeholder exposure is advantageous.

Responsibilities

• Develop and execute corporate communications, PR, and digital content strategies to boost brand awareness and stakeholder engagement.
• Create compelling content through storytelling and editorial planning with internal and external partners.
• Produce and manage digital content across platforms, highlighting milestones, CSR, employer branding, and customer experience.
• Amplify content through suitable channels to maximize reach and engagement.
• Plan and manage corporate visits, VIP engagements, and visitor programmes for local and international stakeholders.
• Oversee end-to-end visitor engagement including scheduling, content prep, guest management, and post-visit reporting.
• Maintain communication materials, content libraries, assets, and VIP resources for consistent stakeholder experience.
• Lead the archiving of corporate records, achievements, and historical milestones.
• Identify opportunities to leverage corporate heritage for branding and storytelling.
• Serve as liaison for asset coordination with headquarters and stakeholders.
• Collaborate with HQ and cross-functional teams on messaging and engagement plans.
• Build strong relationships with internal and external stakeholders to support PR objectives.
• Support strategic projects and organisation-wide communications initiatives.

Skills

Stakeholder management

Content development

Social media management

Storytelling

Editorial planning

Photography

Videography

Project coordination

Written communication

Education

Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, Media Studies, or related discipline

Job description

Key Responsibilities

• Develop and execute corporate communications, public relations, and digital content strategies to strengthen brand awareness, corporate reputation, and stakeholder engagement.
• Create compelling and newsworthy content through strategic storytelling, editorial planning, and collaboration with internal and external stakeholders.
• Produce and manage digital content across multiple platforms, including social media, highlighting corporate milestones, innovations, CSR initiatives, employer branding activities, customer experience programmes, and other key business achievements.
• Drive content amplification through appropriate communication channels to maximise audience reach and engagement.
• Plan, coordinate, and manage corporate visits, VIP engagements, and visitor experience programmes for local and international stakeholders.
• Oversee end-to-end visitor engagement activities, including scheduling, programme coordination, content preparation, guest management, and post-visit reporting.
• Develop, enhance, and maintain communication materials, content libraries, corporate assets, and VIP experience resources to ensure a consistent and high-quality stakeholder experience.
• Lead the organisation, preservation, and digital archiving of corporate records, achievements, awards, recognitions, and historical milestones.
• Identify opportunities to leverage corporate heritage and assets to support branding, storytelling, and communication initiatives.
• Serve as the key liaison for asset-related coordination with headquarters and relevant stakeholders.
• Partner with headquarters and cross-functional teams to align communication strategies, messaging, and stakeholder engagement activities.
• Build and maintain excellent relationships with internal and external stakeholders to support corporate communications, branding, and public relations objectives.
• Support strategic projects, corporate campaigns, and organisation-wide communication initiatives within a dynamic and collaborative environment.

Requirements

• Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, Media Studies, or a related discipline.
• Minimum 4 years of experience in Corporate Communications, Public Relations, Marketing Communications, Content Development, or a related field.
• Experience in digital content creation, storytelling, editorial planning, social media management, photography, and videography.
• Excellent stakeholder management, project coordination, and interpersonal skills.
• Excellent written and verbal communication skills.
• Agency experience will be advantageous
• Experience working with regional or global stakeholders is advantageous

Tng Wess Lee License No.: 02C3423 Personnel Registration No.: R1551835