PUBLIC RELATIONS OFFICER |MK-INX-A-B18

McKin Talent Solutions; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

McKin Talent Solutions is seeking a pragmatic PR professional in Singapore to build and maintain strong media relationships, plan publicity campaigns, and craft engaging communications that reflect the brand.

You will collaborate with marketing and content teams, monitor media coverage, support crisis messaging, and represent the brand in community and CSR initiatives. Entry-level candidates are welcome with training provided.

Qualifications

• Minimum Diploma and above.
• Entry-level candidates welcome; training will be provided.
• Strong attention to detail, organization, and time management skills.

Responsibilities

• Cultivate and sustain strong relationships with media partners to amplify the brand.
• Plan and drive publicity campaigns that spotlight products and brand initiatives.
• Craft PR materials including press releases, articles, speeches, and social posts.
• Ensure communications align with brand voice, tone, and messaging.
• Collaborate with marketing and content teams to produce campaigns and storytelling.
• Monitor media coverage and track PR performance to surface insights.
• Support media communications during sensitive or high-stakes situations.
• Represent the brand in community engagement and CSR initiatives.

Skills

Media relations

Campaign planning

Content creation

Brand voice

PR materials

Education

Diploma

Job description

JOB DESCRIPTION

• Cultivate and sustain strong relationships with media partners including journalists, bloggers, and industry platforms that amplify the brand's presence
• Plan and drive publicity campaigns that put the company's products, services, and brand initiatives in the spotlight
• Craft compelling PR materials — from press releases and articles to speeches and social media content — that inform, engage, and inspire
• Ensure every piece of communication is fully aligned with the company's brand voice, tone, and messaging strategy
• Collaborate closely with marketing and content teams to produce powerful campaigns and authentic brand storytelling
• Keep a close eye on media coverage and track PR campaign performance to surface insights and identify opportunities for improvement
• Support media communications and play a steady, composed role in managing public messaging during sensitive or high-stakes situations
• Represent the brand positively through active participation in community engagement and corporate social responsibility initiatives

JOB REQUIREMENTS

• Minimum Diploma and above
• Strong attention to detail, organization, and time management skills
• Entry-level candidates are welcome to apply; training will be provided

EA License Number: 25C2980

Disclaimer:

By applying, you consent to the collection and use of your personal data for recruitment purposes in accordance with Singapore’s PDPA. Your application may be considered for this and other suitable roles.