Public Relations Manager

Vertical Institute Pte Ltd; Singapore; On-site; SGD 60,000 - 70,000; Full time

Job summary

A leading edtech institution in Singapore is seeking a Public Relations Manager to develop and execute media strategies that enhance brand visibility. The role involves managing media relations, monitoring industry trends, and collaborating with various stakeholders. Candidates should have a relevant degree and 4-5 years of experience in Public Relations, with strong writing and project management skills. Passion for education and technology is a must.

Qualifications

• Minimum 4-5 years of relevant experience in Public Relations or communications.
• Experience in the edtech or education sector preferred.
• Passion for education, technology, and workforce development.

Responsibilities

• Develop and implement earned media strategies for programme launches.
• Build and maintain relationships with journalists and influencers.
• Monitor media sentiment and manage reputation-related communications.

Skills

Strong writing skills

Storytelling ability

Project management

Organisational skills

Bilingual proficiency

Education

Relevant Bachelor’s degree in Mass Communications, Public Relations, Journalism, Marketing, or related disciplines

Job description

As part of Vertical Institute’s Public Relations Manager, you will play a key role in developing and executing earned media strategies that strengthen VI’s position as one of Singapore’s leading edtech and adult-learning institutions.

You will work closely with internal teams and external partners to shape impactful narratives around upskilling, digital transformation, and career mobility to drive strong brand visibility and public awareness.

Job Duties & Responsibilities

Strategic Communications & Earned Media

• Develop and implement earned media strategies for programme launches, student/alumni stories, graduation ceremonies, employer partnerships, and brand campaigns

• Identify edtech, workforce, and industry trends to inform proactive storytelling and media positioning

• Secure compelling media coverage that strengthens VI’s brand presence and market leadership
  

Media Relations & Engagement

• Build and maintain strong relationships with education, business, career, and lifestyle journalists, editors, and influencers

• Manage media queries promptly and craft strategic responses that reinforce the institute’s credibility

• Conceptualise and coordinate media engagement activities, including press briefings, interview opportunities, campus visits, and event coverage
  

Campaigns, Events & Partnerships

• Collaborate with instructor and student admissions teams to develop communication strategies for open houses, education fairs, partner activations, and community initiatives

• Lead the Public Relation components of major institutional events and ensure consistent messaging across all channels
  

Reputation Management

• Monitor media sentiment and emerging issues within the education and skills-development landscape

• Pre-emptively identify potential Public Relation risks and support in managing communications during sensitive situations

• Provide insights and recommendations to leadership on reputation-related matters
  

Cross-Functional Collaboration

• Liaise with internal teams and external stakeholders — including government agencies, corporate partners, industry associations, and community organisations — to develop cohesive communication plans

• Participate in cross-departmental projects to support institutional growth and strategic initiatives

Requirements

• Relevant Bachelor’s degree in Mass Communications, Public Relations, Journalism, Marketing, or related disciplines

• Minimum 4-5 years of relevant experience, preferably including Public Relations/communications agency or edtech/education sector experience

• Strong writing, storytelling, and messaging skills; bilingual proficiency is an advantage

• Excellent project management and organisational abilities

• Passion for education, technology, workforce development, and lifelong learning

• Able to work independently while contributing effectively as part of a team