Public Relations Executive

Vertical Institute Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading training organization in Singapore is seeking a Public Relations Executive to shape its brand reputation through strategic communication and media outreach. The ideal candidate will have 2-3 years of experience in public relations, exceptional writing skills, and a background in managing media relationships. This role offers competitive salary and performance bonuses while working in a tech-forward environment, supporting career development through free courses and continuous learning opportunities.

Benefits

Access to free courses

Performance bonuses

Collaborative culture

Qualifications

• 2-3 years of experience in public relations or communications.
• Demonstrated experience in managing direct journalist relationships in Singapore.
• Exceptional writing skills for polished, publication-ready copy.

Responsibilities

• Execute strategies for brand visibility and media engagement.
• Manage end-to-end Public Relation campaigns independently.
• Develop briefs for communication assets like press releases and media pitches.

Skills

Public relations

Communications

Writing

Media relations

Education

Degree in Journalism, Public Relations, Communications, or a related field

Job description

Vertical Institute is a Registered Training Provider (RTP) that helps working professionals stay ahead in a rapidly changing job market. Our mission is to equip individuals with in-demand skills through practical, industry-relevant training that drives real career outcomes.

We’re committed to closing the digital skills gap by helping learners — from professionals to mid-career switchers — gain job-ready capabilities through industry-relevant training. Designed for immediate application, our courses are taught by expert practitioners and include real-world scenarios to ensure every graduate is prepared to thrive in the workforce.

To date, tens of thousands of learners have upskilled with Vertical Institute. As an Approved Training Organisation (ATO) under SkillsFuture Singapore (SSG) and The Institute of Banking and Finance Singapore (IBF), we are trusted by both individuals and companies seeking cutting-edge, accredited education.

Why This Role Matters

The Public Relations Executive will play a key role in shaping Vertical Institute’s brand reputation through strategic communication, media outreach, and stakeholder engagement. This role involves crafting compelling narratives, managing media relations, and supporting high-impact Public Relation initiatives to strengthen our position in the education technology sector.

What You’ll Do

• Work closely with the Public Relation agency to execute strategies that achieve measurable impact in brand visibility, media share of voice, and public sentiment.

• Leverage existing strong relationships and trusted contacts with multiple media outlets and journalists to secure impactful coverage and enhance brand presence.

• Maintain strong relationships and trusted contacts with multiple media outlets and journalists to secure impactful coverage and enhance brand presence.

• Oversee end-to-end Public Relation campaigns and manage agencies independently, from ideation to measurement, in alignment with company goals.

• Manage multiple projects, ensuring deadlines are met and deliverables align with brand objectives.

• Develop clear briefs for agencies to develop compelling communication assets, including press releases, media pitches, blog posts, social media content, and internal communications.

• Monitor media coverage, competitive Public Relation activities and prepare regular Public Relation reports to track campaign performance and brand sentiment.

• Collaborate with internal teams to align messaging and support cross-functional initiatives.

Requirements

• Open to candidates with 2-3 years of experience in public relations or communications.

• Degree in Journalism, Public Relations, Communications, or a related field preferred.

• Demonstrated experience in managing direct journalist relationships in Singapore.

• Bonus: You have successfully secured tier-1 media coverage (The Straits Times, CNA, Business Times) without agency mediation.

• Exceptional writing skills with the ability to produce polished, publication-ready copy in both English and one other Asian language.

• Familiarity with the Singapore media landscape and/or education technology sector is a plus.

• Familiarity with the education technology sector preferred; prior experience in related industries is an advantage.

Why Join Vertical Institute?

• Be part of a mission-driven team that helps people level up their careers

• Work in a high-growth, supportive, and tech-forward environment

• Access to free courses, AI tools, and continuous learning opportunities

• Competitive salary + performance bonus.

• A collaborative culture that values initiative, accuracy, and accountability.