Project-Based Web Designer

Ask & Embla Galactic Pte Ltd; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A leading design firm in Singapore is seeking an experienced Web Designer focused on revamping their e-commerce website. The role involves creating high-fidelity mockups and style guides without coding responsibilities. Ideal candidates should have strong portfolios, proven web design experience, and be skilled in Figma. Excellent communication skills are necessary to articulate design choices to non-design stakeholders.

Qualifications

• Proven professional experience in web design focused on UX and visual design.
• Strong portfolio showcasing successful, responsive website designs.
• Expert proficiency with modern design tools, preferably Figma.

Responsibilities

• Review provided sitemap to ensure logical content flow.
• Produce low-fidelity wireframes for core page types.
• Create full high-fidelity visual mockups for unique page templates.
• Ensure mockups include Desktop and Mobile views.
• Define and document a Style Guide/Design System.

Skills

Web design

User Experience (UX)

Visual design

Figma

Responsive design

Communication skills

Job description

We are seeking an experienced Web Designer to lead the visual and user experience (UX) redesign for the Ask & Embla e-commerce website. This role is focused entirely on the design phase – creating modern, responsive, and high-fidelity mockups – and does not involve any coding or development.

Key Responsibilities

The designer will work iteratively with our internal team and will be responsible for the following tasks:

• Review and utilize the provided sitemap and information architecture to ensure logical content flow.
• Produce low-fidelity, grayscale wireframes for core page types (up to 3 pages) to establish hierarchy and layout.
• Create full high-fidelity visual mockups for up to 5 unique page templates (e.g., Homepage, About Us, Product Page, Blog, Contact Form).
• Ensure all mockups include dedicated Desktop and Mobile views.
• Define and document a modular Style Guide/Design System within the design file, including typography, color palettes, component states (buttons, forms, etc.).
• Incorporate feedback through two (2) maximum rounds of collective revisions.
• Organize and deliver final, ready-for-development design files and exported assets (icons, graphics).
• Actively participate in regular alignment meetings with the team to prioritize tasks and jointly adjust scope of work for the upcoming monthly cycle.

Required Qualifications

• Please note that applications without a portfolio will not be entertained.
• Proven professional experience in web design, specifically focused on UX and visual design for marketing or corporate websites.
• Expert proficiency with modern design tools, preferably Figma.
• Strong portfolio showcasing successful, responsive website designs.
• Deep understanding of User Experience (UX) principles, accessibility best practices, and mobile-first design.
• Excellent communication skills and the ability to articulate design decisions clearly to non-design stakeholders.

Project Exclusions (What We Do Not Require)

This role is strictly design-focused. Candidates are not expected to perform any of the following:

• Writing or editing website copy.
• Front-end development (HTML, CSS, JavaScript).
• Back-end development or CMS integration.
• Deep-dive SEO research or implementation.