Product Owner - Marketing

EU HOLIDAYS PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading travel company in Singapore is seeking an experienced individual for a strategic role in product marketing. This position involves defining marketing product roadmaps, developing go-to-market strategies, and collaborating with marketing teams. Ideal candidates will have over 5 years of experience in product management or strategic marketing, with a proven track record in scaling digital products. Strong analytical skills and stakeholder management abilities are essential for success in this role.

Qualifications

• 5+ years in product management, product marketing, or strategic marketing.
• Proven track record launching and scaling digital products (B2C preferred).
• Experience developing go-to-market strategies and product positioning.
• Background working with marketing execution teams.
• Travel, technology, or consumer services experience (preferred).

Responsibilities

• Define and own the marketing product roadmap for both products.
• Develop go-to-market strategies, product positioning, and messaging frameworks.
• Set KPIs and success metrics for user acquisition, activation, and retention.
• Provide strategic direction and campaign briefs to teams.
• Conduct market research, competitive analysis, and customer insights.

Skills

Strategic thinking and product marketing expertise

Strong analytical and data-driven decision making

Excellent communication and stakeholder management

Experience with marketing analytics tools

Project management and cross-functional coordination

Understanding of digital platforms and customer onboarding

Job description

This is a strategic role focused on product positioning, go-to-market strategy, and coordinating with our in-house social media and performance marketing teams to drive growth.

Key Responsibilities

• Define and own the marketing product roadmap for both products
• Develop go-to-market strategies, product positioning, and messaging frameworks
• Set KPIs and success metrics for user acquisition, activation, and retention
• Provide strategic direction and campaign briefs to our social media and performance marketing teams
• Conduct market research, competitive analysis, and customer insights
• Design customer journey maps and optimize conversion funnels
• Collaborate with product, development, and marketing teams
• Create product positioning documents, sales materials, and content strategies
• Manage marketing performance tracking and ROI analysis
• Present strategies and insights to senior leadership

Required Qualifications

• 5+ years in product management, product marketing, or strategic marketing
• Proven track record launching and scaling digital products (B2C preferred)
• Experience developing go-to-market strategies and product positioning
• Background working with marketing execution teams
• Travel, technology, or consumer services experience (preferred)

Skills

• Strategic thinking and product marketing expertise
• Strong analytical and data-driven decision making
• Excellent communication and stakeholder management
• Experience with marketing analytics tools
• Project management and cross-functional coordination
• Understanding of digital platforms and customer onboardin