Product Marketing Manager, SEA (up $8500, 12months)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment and staffing firm in Singapore is seeking a Product Marketing Manager to drive product growth and adoption for advertising products in SEA. The ideal candidate will have 5+ years of experience in product marketing with a focus on brand and performance campaigns. This role involves collaboration with sales teams and involves market analysis to influence product strategies. Excellent communication skills are essential for success.

Qualifications

• 5 years of experience in product marketing or digital advertising.
• Track record of influencing cross-functional teams.
• Excellent communication and interpersonal skills.

Responsibilities

• Own product growth and adoption for specific company ad products in SEA.
• Collaborate with sales teams to develop best practices.
• Analyze, evaluate, and synthesize market opportunities to influence product strategy.

Skills

Product marketing

Digital advertising

Brand marketing campaigns

Cross-functional team influence

Communication skills

Data-driven mindset

Market research

Education

Bachelor's degree or above

Job description

Responsibilities

• Own product growth and adoption for specific company ad products in SEA
• Collaborate with sales teams to develop best practices through the lens of brand or performance marketers to drive business outcomes.
• Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
• Plan and deliver product training to sales teams and develop local product marketing collaterals.
• Act as the voice of the market to the product team; analyze, evaluate and synthesise market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Minimum Qualifications

• 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand or performance marketing campaigns.
• Track record of influencing cross-functional teams.
• Ability to set priorities, problem solving, multi-task and work independently.
• Flexible team player who thrives in a fast-paced, often ambiguous, environment.
• Excellent communication and interpersonal skills.
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.
• Bachelor's degree or above.

Preferred Qualifications

• Experience in digital marketing business for brand or performance campaigns.
• Possess a strong knowledge of trends in the industry and a strong understanding of client's digital marketing objectives for these industries.
• Ability and desire to solve complex problems with data and quantitative analytical skills.

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