Product Marketing Manager, Platform

TikTok Pte. Ltd.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading social media platform in Singapore is seeking a Product Marketing Manager to drive product insights and activation for TikTok Ads Manager solutions. The role involves defining value propositions, collaborating with stakeholders, and leading product innovation initiatives. Candidates should have a Bachelor's degree and proven experience in digital marketing. Strong analytical and communication skills are essential in this fast-paced environment.

Qualifications

• Proven experience in digital marketing, consulting, or related industry.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills.

Responsibilities

• Define value proposition and shape go-to-market strategies for ad products.
• Establish clear goals and collaboration with key stakeholders.
• Drive product adoption and growth globally through various tactics.

Skills

Digital marketing expertise

Data analysis

Communication skills

Collaboration

Creativity

Education

Bachelor's degree in Marketing, Business, Economics, or related field

MBA

Job description

Responsibilities

Team Introduction The TikTok Platform Ads team is part of the Global TikTok Monetization Product organization and is responsible for building advertising products that support all TikTok advertisers. Our Vision is to make TikTok the leading platform for all marketers to acquire, retain, and monetize users by delivering high-quality, efficient advertising solutions that drive business growth for all

As a Product Marketing Manager, Platform (PMM) at TikTok, you will play a pivotal role in driving product insights, testing, and activation to TikTok Ads Manager solutions. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable solutions for our users and clients. Your customer insights and leadership will be instrumental in shaping successful outcomes for both our company and our customers.

Responsibilities: 1. Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products. 2. Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders.

Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops. 3. Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.

4. Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability. 5. Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence.

Use these insights to shape the product strategy, vision, and roadmap comprehensively.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field
• Proven experience in digital marketing, consulting, or related industry
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills.
• Adept at collaborating with cross-functional teams.
• Ability to thrive in a fast-paced environment.
• Creative thinking and a passion for innovation.

• MBA