Product Marketing Manager - Performance Products

TikTok; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading social media platform seeks a Product Marketing Manager in Singapore to drive ad product growth and collaborate with sales teams. This role requires 5 years of experience in product marketing, excellent communication skills, and a data-driven mindset. The ideal candidate will engage in market analysis and influence product strategies while thriving in a fast-paced environment.

Qualifications

• 5 years of experience in product marketing or relevant experience.
• Track record of influencing cross-functional teams.
• Excellent communication and interpersonal skills.

Responsibilities

• Own product growth and adoption for TikTok ad products in SEA.
• Collaborate with sales teams to drive business outcomes.
• Act as the voice of the market to influence product strategy.

Skills

Product marketing

Digital advertising

Market research and analysis

Cross-functional collaboration

Data-driven mindset

Communication skills

Education

Bachelor's degree or above

Job description

Global Operations

Product Marketing Manager - Performance Products

Location: Singapore

Employment Type: Regular

Job Code: A172928A

Responsibilities

Team Introduction

TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading local product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.

• Own product growth and adoption for specific TikTok ad products and/or measurement products in SEA
• Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
• Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
• Plan and deliver product training to sales teams and develop local product marketing collaterals.
• Act as the voice of the market to the product team; analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Qualifications

Minimum Qualifications:

• 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns.
• Track record of influencing cross-functional teams.
• Ability to set priorities, problem solving, multi-task and work independently.
• Flexible team player who thrives in a fast-paced, often ambiguous, environment.
• Excellent communication and interpersonal skills.
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.
• Bachelor's degree or above.

Preferred Qualifications

• Experience in digital marketing business for performance campaigns.
• Possess a strong knowledge of trends in the industry and a strong understanding of client's digital marketing objectives for these industries.
• Ability and desire to solve complex problems with data and quantitative analytical skills.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.