Product Marketing Manager: ICs & Power Components

JDA WMS PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading electronics firm in Singapore is seeking a Product Marketing Manager to oversee the entire product lifecycle from launch to phase-out. The ideal candidate will have over 5 years of experience in the semiconductor industry, a strong technical background, and excellent communication skills. This role involves market analysis, strategy development, and coordination of product launches and promotional activities.

Qualifications

• 5+ years of experience in product marketing or product management in semiconductor or electronic components.
• Strong technical understanding of ICs, power components, connectors, and PCB-level electrical systems.
• Proven track record in product lifecycle management (PLM) and market-driven product strategy.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the end-to-end product lifecycle, from product introduction to phase-out.
• Conduct market and competitive analysis to identify opportunities.
• Define value propositions, product positioning, and messaging for products.
• Drive go-to-market strategy in collaboration with sales and product management.
• Develop sales enablement tools including presentations and datasheets.
• Coordinate and execute product launches and promotional campaigns.
• Monitor product performance and collect customer feedback.
• Ensure alignment with R&D and operations for product updates.

Education

Bachelor’s degree in Electrical/Electronic Engineering, Marketing or related field

MBA

Tools

Microsoft Excel

CRM tools

PLM tools

Job description

A leading electronics firm in Singapore is seeking a Product Marketing Manager to oversee the entire product lifecycle from launch to phase-out. The ideal candidate will have over 5 years of experience in the semiconductor industry, a strong technical background, and excellent communication skills. This role involves market analysis, strategy development, and coordination of product launches and promotional activities.