Product Marketing Manager (IC/Electrical Components)

JDA WMS PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading electronics firm in Singapore is seeking a Product Marketing Manager to oversee the entire product lifecycle from launch to phase-out. The ideal candidate will have over 5 years of experience in the semiconductor industry, a strong technical background, and excellent communication skills. This role involves market analysis, strategy development, and coordination of product launches and promotional activities.

Qualifications

• 5+ years of experience in product marketing or product management in semiconductor or electronic components.
• Strong technical understanding of ICs, power components, connectors, and PCB-level electrical systems.
• Proven track record in product lifecycle management (PLM) and market-driven product strategy.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the end-to-end product lifecycle, from product introduction to phase-out.
• Conduct market and competitive analysis to identify opportunities.
• Define value propositions, product positioning, and messaging for products.
• Drive go-to-market strategy in collaboration with sales and product management.
• Develop sales enablement tools including presentations and datasheets.
• Coordinate and execute product launches and promotional campaigns.
• Monitor product performance and collect customer feedback.
• Ensure alignment with R&D and operations for product updates.

Education

Bachelor’s degree in Electrical/Electronic Engineering, Marketing or related field

MBA

Tools

Microsoft Excel

CRM tools

PLM tools

Job description

Key Responsibilities

• Lead the end-to-end product lifecycle, from product introduction and launch to growth, maturity, and phase-out.
• Conduct market and competitive analysis to identify opportunities, trends, and threats across global and regional markets.
• Define and communicate value propositions, product positioning, and key messaging for ICs, connectors, passives, and power components.
• Drive and support go-to-market (GTM) strategy, working closely with sales, product management, and distributors.
• Develop sales enablement tools including product presentations, technical datasheets, comparison guides, and whitepapers.
• Coordinate and execute product launches, promotional campaigns, and product training for internal teams and channel partners.
• Monitor product performance (e.g., pricing, margin, market share), collect customer feedback, and recommend lifecycle actions.
• Ensure alignment with R&D and operations to manage product updates, obsolescence, and inventory throughout the lifecycle.
• Represent the company at industry events, customer meetings, and trade shows.

Requirements

• Bachelor’s degree in Electrical/Electronic Engineering, Marketing, or related field; MBA is a plus.
• 5+ years of experience in product marketing or product management in the semiconductor, electronic components, or related industries.
• Strong technical understanding of ICs, power components, connectors, and PCB-level electrical systems.
• Proven track record in product lifecycle management (PLM) and market-driven product strategy.
• Excellent written and verbal communication skills with the ability to simplify complex technologies.
• Data‑driven mindset with proficiency in Microsoft Excel, CRM, and PLM tools.
• Experience working in a multinational environment and collaborating wit

If interested, please submit your application with your expected salary and resume.

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