Product Marketing Manager: Growth & GTM Leader

Prudential Group; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading financial services firm in Singapore is seeking a Product Marketing Manager to own product positioning and go-to-market strategies. The ideal candidate will have 8-12 years of product marketing experience in life insurance or wealth management, with proven success in product launches and marketing campaigns. This role requires strong communication skills and the ability to thrive in a dynamic, cross-functional environment.

Qualifications

• 8-12 years’ experience in product marketing within life insurance or wealth management.
• At least 5 years hands-on experience in managing life insurance product launches.
• Proven success in improving commercial performance with marketing initiatives.

Responsibilities

• Own the product story and lead go-to-market strategies.
• Define and track KPIs to drive marketing decisions.
• Create sales enablement assets that enhance product confidence.

Skills

Strategic thinking

Strong communication

Problem-solving

Team player

Data analysis

Project management

Education

Degree in Marketing, Business, Finance/Economics

Professional credentials such as CMFAS

Tools

MS Office

Job description

A leading financial services firm in Singapore is seeking a Product Marketing Manager to own product positioning and go-to-market strategies. The ideal candidate will have 8-12 years of product marketing experience in life insurance or wealth management, with proven success in product launches and marketing campaigns. This role requires strong communication skills and the ability to thrive in a dynamic, cross-functional environment.