Product Marketing Manager - APAC (f/m/d)

adjoe GmbH; Singapore; On-site; Confidential; Full time

Job summary

A leading mobile advertising company in Singapore is seeking a Marketing Lead to own product positioning and drive Go-to-Market strategies in the APAC region. The ideal candidate will have over 5 years of experience, strong visual communication skills, and the ability to simplify complex topics. This role offers a chance to collaborate with diverse teams and shape marketing narratives that resonate in the mobile advertising industry.

Qualifications

• 5+ years of experience in marketing, product marketing, or technical marketing.
• Ability to simplify complex technical topics for various audiences.
• Strong organizational skills and proactive project ownership.

Responsibilities

• Own product positioning, messaging, and sales enablement for products.
• Conduct market research and competitor analysis.
• Partner with cross-functional teams to inform the product roadmap.

Skills

Marketing experience

Product marketing expertise

Technical marketing knowledge

Research skills

Visual communication

Tools

Jira

Confluence

Job description

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.

At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

MEET YOUR TEAM: MARKETING
The Marketing team hosts the storytellers of adjoe's innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe's vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

What You Will Do

• Lead Go-to-Market APAC Strategy: Own product positioning, messaging, content development, and sales enablement for assigned products.
• Provide key market insights from APAC to HQ, serving as the main bridge between HR and regional teams.
• Own product positioning, messaging, content management, and sales collateral for all APAC markets.
• Create Key Assets: Develop product narratives and sales collateral (decks, one-pagers, case studies) that accelerate the client journey and close deals.
• Drive Execution: Conduct market research, synthesize competitor analysis into strategies, and own the product marketing roadmap to align quarterly initiatives with business goals.
• Partner cross-functionally with Product, Sales, and Marketing to provide client insights, competitive intelligence, and GTM performance data to inform the product roadmap.

Who You Are

• You have 5+ years of experience in marketing, product marketing, or technical marketing.
• Familiar with mobile app marketing or SAAS product marketing and have the ability to understand complex technical topics.
• You can communicate complex technical topics into easy to understand narratives and briefings. You can simplify technical topics for any audience.
• An excellent researcher, developing data based storylines, and able to write content based on your findings.
• Strong visual communication skills and can brief designers on how to showcase the USPs of the adjoe products.
• Collaborate with Product Managers, Sales Directors, and Marketing Leads to execute high-impact strategies from start to finish.
• You are extremely organized and can work independently, proactively, taking full ownership of your projects and roadmap.
• Knowledge of project management tools such as Jira & Confluence
• Work location: Singapore