Product Marketing Manager

ABB PTE. LTD.; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading energy solutions company in Singapore is seeking a Product Marketing Specialist to implement marketing strategies aligned with global objectives. The role requires a Diploma in Engineering, with 2+ years of Sales & Marketing experience, and 5+ years in the Electrical/Energy Management industry. You will drive sales efficiency and collaborate with stakeholders to improve business development. The position offers a hybrid work model.

Qualifications

• Minimum 2 years of experience in Sales & Marketing.
• At least 5 years experience in the Electrical/Energy Management industry.
• Product Marketing or Product Management experience is preferred.

Responsibilities

• Implement product marketing strategy in the assigned area.
• Achieve product marketing targets and budgets.
• Focus on orders achievement and improvement in Net Promoter Score.
• Execute annual marketing plan in collaboration with relevant groups.
• Develop business plans for business development.

Skills

Interpersonal skills

Stakeholder management skills

Education

Diploma Degree in Electrical Engineering or Electronics Engineering

Job description

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: #Hybrid

This role is contributing to the Electrification Smart Power in Singapore. Main stakeholders include customers, as well as local, regional, and global marketing teams, along with factories.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications for the role

• Minimum Diploma Degree in Electrical Engineering, Electronics Engineering or equivalent
• Minimum 2 years of experience in Sales & Marketing
• At least 5 years experience in the Electrical/Energy Management industry
• Product Marketing or/ Product Management experience is preferred
• Strong interpersonal and stakeholder management skills

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.