Product Marketing Lead: Multi-Channel Campaigns

Resorts World Sentosa; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading integrated resort in Singapore is seeking an Assistant Manager to develop integrated marketing strategies and deliver impactful campaigns. The role requires at least 5-7 years of marketing experience and involves cross-functional collaboration to enhance brand perception and visitorship. Ideal candidates should possess strong analytical and communication skills, along with a flair for creativity and project management.

Qualifications

• Minimum 5-7 years of marketing experience in relevant fields.
• Strong knowledge in marketing, activations and experiential campaigns.

Responsibilities

• Support development of marketing strategies and campaigns.
• Develop and execute multi-channel marketing campaigns.
• Manage the creative conceptualization process.
• Conduct market research and analyze consumer insights.
• Collaborate to develop pricing strategies.
• Manage and optimize the marketing budget.
• Build strong relationships with stakeholders.

Skills

Analytical skills

Communication skills

Interpersonal skills

Negotiation skills

Project management

Critical thinking

Job description

A leading integrated resort in Singapore is seeking an Assistant Manager to develop integrated marketing strategies and deliver impactful campaigns. The role requires at least 5-7 years of marketing experience and involves cross-functional collaboration to enhance brand perception and visitorship. Ideal candidates should possess strong analytical and communication skills, along with a flair for creativity and project management.