Product Marketing Executive

Hock Seng Food Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a passionate Product Marketing professional. You will drive product development, lead launches, and manage brand strategy to meet consumer needs effectively. The ideal candidate has a Bachelor's degree and at least 2 years of relevant experience, with strong communication skills and the ability to manage multiple projects. Join us to make a significant impact in the food industry.

Qualifications

• Minimum 2 years in product marketing roles within FMCG food industry.
• Ability to manage multiple projects and meet deadlines in fast-paced environments.

Responsibilities

• Collaborate with teams to develop new products and manage innovations.
• Lead product launch activities and develop marketing plans.
• Monitor product performance and adjust marketing strategies.

Skills

Consumer behaviour understanding

Market dynamics analysis

Project management

Excellent communication

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

Overview

If you are a strategic thinker with a passion for product marketing and are looking to make a significant impact in the FMCG food industry, we invite you to join our team!

Responsibilities

Product Development and Strategy:

• Collaborate with cross-functional teams including R&D, Procurement and Export to develop new products, as well as manage existing product innovations that meet consumer needs and market demands.
• Conduct market research and analysis to identify consumer needs, trends and competitive insights, and utilize findings to inform product development and positioning.
• Manage end-to-end product development process from concept ideation to launch, ensuring timely execution and adherence to quality standards.

Product Launch and Promotion:

• Lead product launch activities, including developing marketing plans, creating compelling messaging and positioning, and coordinating launch events and promotions.
• Work closely with Design and Sales team to develop sales collateral, presentations and training materials to support product launches and ongoing sales efforts.

Brand Management:

• Possess a deep understanding of the product portfolio, including product features, benefits and positioning in the market.
• Manage the branding and positioning of the products, ensuring consistency and alignment with overall brand strategy and messaging.
• Develop and execute marketing campaigns to increase brand awareness, drive engagement and foster brand loyalty among consumers.

Market Analysis:

• Monitor and analyze product performance, sales data and market trends to identify opportunities and challenges, and adjust marketing strategies accordingly.
• Responsible for monitoring and collating of competitive activities, analysis and interpretation of market information.
• Other duties assigned in relation to the business.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in product marketing roles within the FMCG food industry, with a track record in developing and managing products.
• Strong understanding of consumer behaviour, market dynamics and competitive landscape in the FMCG food industry.
• Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts effectively.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite.

Interested candidate, please apply via the Quick Apply button with your detailed resume. Only shortlisted candidate will be notified.