Product Manager • Health & wellness

Elfie; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

A health-tech company is looking for a Product Manager to lead the design of engaging, science-backed health programs. This role requires 5+ years of product management experience and expertise in designing user-centered digital products, particularly in health. You will be responsible for shaping the health app’s strategy, collaborating with experts, and analyzing user feedback to enhance programs. Competitive salary, relocation support to Vietnam, and a hybrid work model are included.

Benefits

Competitive Salary

Growth Opportunity

Hybrid Working

Bonus Scheme

Paid Time Off & Public Holidays

Qualifications

• 5+ years of Product Management experience, ideally with internal tooling or platform products.
• 3+ years managing a B2C product at scale, with a monthly active user base of 500,000+.
• Experience designing for health, wellness, or habit‑forming digital products is a big plus.
• Proficient in Figma for wireframing and journey mapping.
• Excellent English communication skills for effective work with global stakeholders.

Responsibilities

• Shape the global mobile health app program strategy.
• Research health trends and user needs to inform program design.
• Collaborate with behavior scientists and health experts.
• Own the development of program features from concept to launch.
• Analyze user data and feedback to optimize adherence and satisfaction.

Education

Bachelor’s degree in a relevant field (e.g., Product, Business, Engineering, or Health Sciences)

Tools

Figma

Job description

Shape The Future of Global Health, from Vietnam

At Elfie, we’re not just building a health tracking mobile app. We’re changing how people manage their health worldwide. If you're looking for a mission with global reach, real impact, and a team that scales fast and learns even faster, you’ve just found your next move.

We provide relocation support to Vietnam for expats, and a seat at the table of one of Asia’s most exciting mobile health‑tech companies.

Curious to learn more about our team, culture, and what it's like to relocate to Vietnam? Click here to find out more on our careers page.

About The Role

The Product Manager will lead the design of engaging, science‑backed health programs that users love and stick with. From daily wellness routines to disease‑specific management plans, Elfie’s flexible program ecosystem supports people at every stage of their health journey—turning behavior change into lasting lifestyle habits.

What You’ll Get

• Relocation Support – Discussed on a case‑by‑case basis
• Competitive Salary – Offered based on your location and experience
• Tech Setup – The equipment and tools you need to do your best work
• Growth Opportunity – Supporting your growth and skill development over time
• Bonus Scheme – Performance‑related, quarterly paid
• Paid Time Off & Public Holidays – Policy varies by country and contract type
• Hybrid Working – Typically 3 days in the office per week
• Meals & Refreshments (Vietnam Office Only) – We’ve got you covered

What You’ll Do

Shape Elfie’s global mobile health app program strategy—Design and deliver impactful, science‑backed wellness and disease management journeys that resonate across diverse regions.

• Research health trends and user needs to inform program design and evolution
• Translate clinical and behavioral science into intuitive, engaging user experiences
• Collaborate with behavior scientists, health experts, and content teams to create habit‑forming journeys
• Own the development of program features and experiences from concept to launch and iteration
• Define clear logic and ensure all programs align with clinical standards and mobile app tech capabilities
• Analyze user data and feedback to optimize adherence, satisfaction, and outcomes
• Continuously improve the structure, logic, and content delivery across programs
• Ensure programs adapt to different user segments—from everyday wellness to condition‑specific needs

What You’ll Need

Mobile Product Management experience

• 5+ years of Product Management experience, ideally with internal tooling or platform products.
• 3+ years managing a B2C product at scale, with a monthly active user base of 500,000+
• Proven ability to own product development end‑to‑end from research to launch and iteration

Domain and behavioral expertise

• Experience designing for health, wellness, or habit‑forming digital products (is a big plus)
• Ability to translate scientific or clinical insights into intuitive, user‑friendly experience
• Prior experience in early‑stage startups, with comfort navigating fast‑paced, high‑ambiguity environments

User‑centered design and tools

• Proficient in Figma for wireframing, journey mapping, and collaboration on UI/UX
• Strong grasp of mobile UX best practices, particularly for behavior change and engagement

Data‑driven product thinking

• Skilled in using user data and feedback to inform product decisions and measure impact
• Experience collaborating with cross‑functional teams including engineers, designers, and subject matter experts

Communication and collaboration

• Excellent English communication skills, both written and verbal, for effective work with global stakeholders
• Ability to work independently and coordinate across teams to drive alignment and results

Education

• Bachelor’s degree in a relevant field (e.g., Product, Business, Engineering, or Health Sciences) is a plus

Why Join Elfie?

We're a global start‑up that is mission‑led, and fiercely product‑driven. We’re building something that improves lives—and we’re doing it with a culture of trust, freedom, and high performance.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal? To become the world’s largest self‑reported medical record platform — across all therapeutic areas.

We operate in 10+ countries today, with plans to expand into 15 by the end of 2026.

Try Elfie for yourself by downloading it on the app store.

What Now?

Apply today for immediate consideration! Got someone in mind? We offer a referral reward if your recommendation is hired. Contact Talent Acquisition for more info.