Product Manager, Coaching & Leadership

NTUC LearningHub Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A learning and development organization in Singapore is seeking an experienced professional to manage market competitiveness and strategic partnerships. The ideal candidate will have a degree in Psychology or a related field and over 8 years of experience in product management, ideally within the training and education sector. Familiarity with social media marketing and strong analytical skills are essential for this role.

Qualifications

• At least 8 years of working experience in product management.
• Experience in developing HR or Leadership programs is an advantage.
• Familiarity with social media/event marketing is a plus.

Responsibilities

• Manage market competitiveness by assessing product against competitors.
• Conduct market demand analysis for new product launches.
• Develop strategic partnerships to fulfill performance commitments.

Skills

Experience in product management

Social media marketing

Analytical skills

Human resource management

Leadership program development

Education

Degree in Psychology, Human Resource Management, Marketing, or Business/Commerce

Tools

MS Office (Word, Excel, PowerPoint)

Social media/cloud-based applications

Job description

Market Competitiveness

• Assesses market competition by comparing the product division’s product to competitors' products.
• Work with the training unit courseware development (product), sales teams in pre-sales and connect with customers to evaluate product performance to develop product sales strategies and learning solutions.
• Review existing product/packaging and recommend marketing communication messaging to maintain/grow market share.
• Support the development of strategic sales proposals based on evaluating business opportunities.

New Product Creation and Product Management

• Analyse market demand and supply forces and manage resources and time schedules for new product launches.
• Determine new product pricing by utilising market research data (if available) and competitor’s pricing versus development cost, cost of sales and corporate overhead cost to achieve targeted gross/ net margins.
• Introduce and market new products by developing integrated product rollout plans with training unit, sales, marketing and shared services teams.
• Keep abreast of global industry trends and education technology to identify new opportunities.
• Work with the Training Manager to address customers' requirements, and develop product (learning) solutions to support sales and client needs
• Engage and align with Marketing and Sales to position the value proposition accurately.

Strategic Partnership Management

• Manage key partnerships to fulfil/exceed performance commitment.
• Develop regular communication channels with key partners, to build trust and confidence.
• Source and recruit new best-in-class partnerships to increase the product family or product division value proposition to customers.

Alignment with Government & Regulatory Requirement

• Monitor and evaluate the impact of government initiatives and regulatory changes on product strategies.
• Leverage government initiatives and regulatory changes to optimize product offerings and capture new market segments or improve existing market share.

Business Performance Reporting

• Analyse actual product sales data and provide short-term and mid-term product sales forecasts for management.
• Review product sales performance, recommend strategies and develop action plans to sustain or improve performance.
• Contributes ideas and provide support to organisational-level initiatives.
• Promote and support the organisation’s service, productivity and innovation culture.
• Maintain professional and technical knowledge by participating in relevant conferences, reviewing professional publications and establishing personal networks.

Requirements

• Degree or the equivalent in Psychology, Human Resource Management, Marketing or Business/ Commerce disciplines with at least 8 years of working experience.
• Candidates with experience in developing HR or Leadership programs/ courses will be an added advantage.
• Candidates with Product Management experience in the training & education sector will be an added advantage.
• Candidates familiar with Social Media marketing/ event marketing will be an added advantage
• Candidates with experience in Learning and Development or Talent Development/ Management will be an added advantage.
• Possess ACTA/ ACLP/ DACE/ ACC/ PCC/ EI Qualification is an added advantage
• Experience in using social media/cloud-based applications and MS Office Application (Words, Excel & PowerPoint)