Product Launch & Growth Manager

Digital; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A growth-focused company in Singapore is seeking a Product Launch & Growth Manager to drive go-to-market strategies through events across Southeast Asia. The role involves designing event-led programs, delivering B2B events, and collaborating with cross-functional teams to optimize user acquisition and brand credibility. Ideal candidates will have 5+ years of experience in growth or product marketing, proven product launch success, and a strong execution mindset. This is a crucial position that demands a data-driven approach.

Qualifications

• Minimum 5+ years in growth, product marketing, events, community, or GTM roles in startups or high-growth environments.
• Proven experience launching products, entering new markets, or building communities from zero.
• Strong execution mindset with hands-on delivery experience.

Responsibilities

• Design and execute event-led go-to-market programs for product launches and regional expansion.
• Own end-to-end delivery of B2B events.
• Partner with Product, Growth, Sales, and Partnerships to align events with goals.
• Use events to drive user acquisition and community engagement.
• Track performance and continuously optimise based on data.

Skills

Growth

Product marketing

Event management

Community building

Data analytics

Job description

Hire Digital is looking for a Product Launch & Growth Manager to use events as a core growth and go-to-market channel across Southeast Asia. This role focuses on launching products, entering new markets, building communities, and accelerating pipeline through high-impact, well-executed events.

Responsibilities

• Design and execute event-led go-to-market programs for product launches and regional expansion.
• Own end-to-end delivery of B2B events (roundtables, launches, community and partner activations).
• Partner with Product, Growth, Sales, and Partnerships to align events with adoption and pipeline goals.
• Use events to drive user acquisition, community engagement, partnerships, and brand credibility.
• Track performance and continuously optimise based on data and outcomes.

Qualifications

• Minimum 5+ years in growth, product marketing, events, community, or GTM roles in startups or high-growth environments.
• Proven experience launching products, entering new markets, or building communities from zero.
• Strong execution mindset with hands-on delivery experience.
• Comfortable working cross-functionally and operating with ambiguity.
• Data-driven and outcome-focused.