Private Bank Marketing Lead - Client Growth & Strategy

UOB; Singapore; Hybride; SGD 120 000 - 180 000; Plein temps

Résumé du poste

United Overseas Bank Ltd (UOB) is recruiting for the Private Bank Segment Marketing role in the Central Region, City Area. This hybrid, full-time position focuses on driving net client growth, deepening engagement, and wealth penetration through strategic marketing initiatives.

The role requires 8+ years in finance-focused marketing, with strong content development, segmentation, and stakeholder collaboration skills.

Qualifications

• Bachelor’s degree in marketing or related field.
• More than 8 years of marketing experience in targeting and segmentation within finance/wealth domains.
• Proven ability to develop content and segment strategies for client acquisition and engagement.

Responsabilités

• Develop, articulate, and reinforce the Private Bank CVP across communications.
• Align marketing initiatives with the bank’s brand strategy and wealth advisory positioning.
• Collaborate with stakeholders to refine segment messaging and differentiation.
• Create advisory and market outlook content to support client acquisition and wealth penetration.
• Coordinate with investment and product teams to deliver timely content.
• Conceptualise and execute integrated marketing campaigns and client communications.
• Develop collateral, digital content, and toolkits for frontline teams.
• Monitor campaign effectiveness and optimise engagement and conversion.
• Lead flagship client engagement programmes and exclusive events.
• Identify opportunities to strengthen client relationships and experience.
• Manage annual marketing plans and budgets; track expenditure for ROI.

Connaissances

Marketing leadership

Content development

Strategic planning

Audience segmentation

Formation

Bachelor’s degree in marketing/business

Description du poste

United Overseas Bank Ltd (UOB) is recruiting for the Private Bank Segment Marketing role in the Central Region, City Area. This hybrid, full-time position focuses on driving net client growth, deepening engagement, and wealth penetration through strategic marketing initiatives.

The role requires 8+ years in finance-focused marketing, with strong content development, segmentation, and stakeholder collaboration skills.