PR & Marketing Executive (Entry Level)

CAFE YASURAGI PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A premium Japanese dining brand in Singapore seeks a driven Public Relations / KOL Executive. This role involves supporting PR campaigns and engaging with influencers to grow brand presence. Ideal candidates are fresh graduates with strong communication skills and a passion for Japanese culture. You will gain hands-on experience in a creative environment, working closely with senior management.

Benefits

Employee dining privileges

Career development opportunities

Qualifications

• Passionate about marketing, food, and Japanese culture.
• Eager to learn in a fast-paced, creative environment.
• Empathetic and collaborative spirit with a can-do attitude.

Responsibilities

• Support PR and influencer campaigns to grow brand presence.
• Engage with KOLs and foodies who align with brand values.
• Organise tasting sessions and media events.
• Craft content ideas that reflect brand voice.
• Collaborate with senior management for creative campaigns.
• Monitor brand mentions and social performance.

Skills

Strong communication skills

Flair for writing and storytelling

Curiosity and proactivity

Team player

Knowledge of F&B trends

Education

Fresh graduate or early-career professional

Job description

About SHŌKŌ

SHŌKŌ is a new premium Japanese kushiyaki brand that brings the soul of Kyoto’s famous Nishiki Market to Singapore. We handcraft every skewer and bento with precision, elevating Japanese comfort food into an experience of flavour, texture, and design. As part of the Yasuragi Group, SHŌKŌ stands for hospitality, craftsmanship, and creative innovation.

Role Overview

We’re looking for a driven and creative individual to join our start-up team as a Public Relations / KOL Executive. This is a rare opportunity to learn hands-on how a growing F&B brand is built — from concept to community.

You’ll work directly with our senior management team to craft campaigns, collaborate with influencers, and help tell the SHŌKŌ story through social media, events, and PR initiatives. If you’re full of ideas, love food, and want to grow with a passionate team, we’d love to meet you.

What You’ll Do

• Support the planning and execution of PR and influencer campaigns that grow SHŌKŌ’s brand presence.
• Research and engage with KOLs, foodies, and lifestyle creators who share our aesthetic and values.
• Assist in organising tasting sessions, collaborations, and media events.
• Help craft content ideas and captions that reflect our brand voice and passion for Japanese food culture.
• Work closely with senior management to brainstorm creative campaigns, marketing materials, and community initiatives.
• Monitor brand mentions and social performance, sharing insights with the team.

What We’re Looking For

• Fresh graduate or early-career professional passionate about marketing, food, and Japanese culture.
• Excited with being valued and working directly with senior management.
• Strong communication skills with a flair for writing and storytelling.
• Curious, proactive, and eager to learn in a fast-paced, creative environment.
• A team player with an empathetic and collaborative spirit with a can-do attitude.
• A keen follower or having knowledge of F&B and lifestyle trends on social platforms.

What You’ll Gain

• Hands-on experience working directly with a passionate start-up management team.
• Exposure to PR, influencer marketing, and brand storytelling from the ground up.
• Opportunities to pitch and execute your own creative ideas.
• A front-row seat to the growth of a new Japanese dining brand in Singapore.
• Employee dining privileges and career development opportunities within the Yasuragi Group.