Planning Director, Client Experience & Leadership

Stagwell; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading media agency in Singapore is seeking an experienced Planning Director to manage key client relationships and lead strategic growth initiatives. This role requires 10+ years in a media agency, focusing on client leadership, media strategy development, and team mentorship. The ideal candidate will have expertise in both brand and performance media, with a strong ability to communicate and build relationships. The position offers an opportunity to drive impactful media campaigns and foster innovation within the team.

Qualifications

• 10+ years’ experience in a media agency environment.
• Experience in strategic and communications planning.
• Ability to lead diverse teams across markets.

Responsibilities

• Lead development of media strategies connecting brand and performance objectives.
• Serve as senior point of contact for clients, providing strategic counsel.
• Inspire and mentor the activation team for executional excellence.

Skills

Strategic planning

Client relationship management

Media strategy development

Team leadership

Data-driven marketing

Job description

Job Title: Planning Director, Client Experience & Leadership

WHO WE’RE LOOKING FOR

An accomplished Planning Director who will takes ownership of some of the key client relationships we have in the region and is primarily responsible in leading the strategic growth and planning excellence while overseeing the activation delivery of these accounts.

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

1. Strategic Leadership

• Lead the development of annual and campaign media strategies that connect brand and performance objectives.
• Translate client briefs (business objectives and goals) into data-driven strategy frameworks with actionable KPIs
• Develop and execute full-funnel media plans across digital and traditional channels, ensuring alignment with business objectives.
• Partner with our strategy, data, activation and creative teams to develop integrated, insight-led campaigns, driving strategic media recommendations and identify opportunities to enhance campaign performance
• Drive media innovation and thought leadership, ensuring clients are ahead of market trends, including working closely with media partners to drive new opportunities for clients.

2. Client Leadership

• Serve as senior point of contact for senior client stakeholders, providing strategic counsel and direction.
• Be the senior client lead in region, working closely with our internal Global teams and clients to drive media performance and account efficiencies.
• Build trusted relationships with clients’ marketing, media, and business teams.
• Champion a results-oriented approach that connects media investment to business outcomes.
• Present strategic recommendations, performance reviews, and learning agendas to senior client leads.

3. Team & Operational Leadership

• Lead, inspire, and mentor the activation team to deliver best-in-class media thinking and executional excellence.
• Collaborate closely with strategy, data and activation to ensure consistency between planning strategy and execution.
• Guide teams in translating business challenges into actionable media plans across all channels (digital, social, programmatic, offline, etc.).
• Oversee budget planning, forecasting, and effective resource allocation.

Required Skills & Experience

• 10+ years’ experience in a media agency environment, with strong experience in strategic and communications planning.
• Proven experience leading major client accounts and managing senior client relationships.
• Strong understanding of both brand and performance media across digital, social, and offline channels.
• Expertise in audience planning, data-driven marketing, and effectiveness measurement.
• Excellent presentation, storytelling, and stakeholder management skills.
• Ability to lead, inspire, and grow diverse teams across markets or disciplines.

Key Attributes

• Strategic thinker with a strong grasp of consumer behaviour and media dynamics.
• Confident communicator with executive presence and strong influencing skills.
• Commercially minded, balancing creativity with business impact.
• Collaborative leader who fosters teamwork and cross-functional integration.
• Passionate about innovation, culture, and the evolving media landscape.