[PERM] Assistant Marketing Manager – F&B/Lifestyle

GMP Group; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A prominent marketing agency in Singapore is looking for a marketing specialist to manage social media content creation, coordinate with influencers, and execute marketing strategies. The ideal candidate should possess a degree in Marketing, 2–4 years of experience, and strong project management skills. This role offers the opportunity to work in a dynamic environment that thrives on community engagement and brand promotion.

Qualifications

• At least 2–4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands-on skills in social media and TikTok content creation.
• Familiarity with digital ads and campaign performance tracking.

Responsibilities

• Work with external social media agency for content calendars.
• Create TikTok and short-form video content.
• Engage with the community through social media.

Skills

Social media management

Content creation

Project management

SEO/SEM

Education

Diploma/Degree in Marketing, Communications, or related field

Job description

Responsibilities

• Work with our external social media agency to plan monthly content calendars for promotions, new launches, and lifestyle content that resonates with our brand.
• Create TikTok and short‑form video content that draws attention to our outlets and connects with the right audience.
• Coordinate with vendors to maintain and update website content and ensure accurate publications.
• Engage with our community by replying to Google reviews, Instagram messages, and online enquiries.
• Manage and host KOLs / influencers, ensuring their content reflects the right brand message.
• Execute SEO & SEM strategies to improve search rankings and digital reach.
• Develop and improve advertising & communication channels for promotions, new menu items, and corporate event bookings, while tracking conversions.
• Lead and execute outlet anniversary events and activations (setup, special menu coordination, event operations).
• Work with our in‑house designer to produce collaterals for campaigns, events, and social media.

Requirements

• Diploma/Degree in Marketing, Communications, Business, or related field.
• At least 2–4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands‑on skills in social media, TikTok content creation, and influencer/KOL management.
• Familiarity with SEO/SEM, digital ads, and campaign performance tracking.
• Strong project management skills; comfortable being PIC for events & activations.
• Creative, resourceful, and able to work both independently and with external agencies.
• A team player who loves food and enjoys connecting with communities.