Performance Marketing Specialist

Home Hedge; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital marketing firm in Singapore is seeking a Performance Marketing Specialist to lead marketing campaigns and optimize online and offline strategies. Candidates should have at least 1 year of experience, excellent writing skills, and proficiency in Google Ads, Facebook Ads, and Tik Tok Ads. This role offers the opportunity to be at the forefront of digital marketing trends.

Qualifications

• At least 1 year experience in relevant field.
• Excellent writing skills to develop content and communications materials.
• Proficient in digital marketing tools and social media channels.

Responsibilities

• Plan, execute & optimize online/offline marketing campaigns.
• Analyze traffic data and improve marketing strategies.
• Identify new trends and ensure the brand stays current.

Skills

Google Ads (PPC)

Facebook Ads Manager

Tik Tok Ads platform

Copywriting

Creative design

Tools

Web analytics tools

Digital marketing tools

Job description

Job Description

We are looking for a Performance Marketing Specialist to lead the charge in planning, executing & optimising our online/offline campaign, We take pride in managing our own paid ads campaign to bring lead generation to the next level.

• Familiar with Google Ads (PPC) / Facebook Ads Manager / Tik Tok Ads platform
• Plan campaign according to the brand's direction
• Analyse traffic data & find better ways to market products
• Identify new trends & algorithm in the market & ensure that the brand is at the forefront of industry developments
• Copywriting for ads campaign
• Eye for great creative design for ads campaign

Job Requirements

• At least 1 year experience in relevant field
• Excellent writing skills to develop content and communications materials.
• Proficient in digital marketing tools and social media channels
• Skilled in PPC management (Google Ads, Facebook Ads, Tik Tok Ads)
• Competent with web analytics tools
• Bonus: If you are a videography enthusiast and have good general knowledge about video production / marketing