Performance Marketing Specialist

Twothree Design Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Singapore is seeking a skilled Digital Marketing Specialist to manage and optimise paid advertising campaigns across platforms like Meta (Facebook/Instagram) and Google Ads. The candidate should excel in developing high-converting ad creatives, analysing performance to exceed KPIs, and managing landing pages for effective lead generation. Experience with A/B testing, analytics tools, and collaboration with cross-functional teams are essential for success in this dynamic role.

Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Meta and Google Ads.
• Develop engaging ad creatives in both static and video formats.
• Analyse campaign performance and refine strategies to meet KPIs.
• Manage landing pages, tracking setups, and pixel implementation.
• Run A/B tests on audiences, creatives, placements, and landing pages.
• Collaborate with content, sales, and operations teams for alignment.
• Leverage analytics tools to generate insights and improve performance.
• Monitor industry trends to maintain competitiveness.

Job description

1. Plan, execute, and optimise paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads to drive high-quality leads and measurable business results.

2. Develop engaging, high-converting ad creatives in both static and video formats tailored to campaign objectives.

3. Analyse campaign performance in detail and refine strategies to achieve or exceed KPIs such as CPL, ROAS, CTR, and conversion rates.

4. Manage landing pages, tracking setups, tagging, and pixel implementation to ensure accurate data flow and campaign efficiency.

5. Run A/B tests on audiences, creatives, placements, and landing pages to identify winning combinations and scale performance.

6. Work closely with the content, sales, and operations teams to ensure alignment between ads, funnel mechanics, and brand direction.

7. Leverage analytics tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to generate insights and improve funnel performance.

8. Monitor industry trends, algorithm updates, and creative best practices to maintain strong platform competitiveness.