Performance Marketing Specialist

ICLICK MEDIA PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A digital marketing agency in Singapore is seeking an experienced PPC Specialist to develop and manage pay-per-click strategies across major search engines and social media platforms. You will take full ownership of campaigns, requiring strong analytical skills to measure performance and optimize effectively. Ideal candidates have 2–3 years of experience in PPC management and proficiency in Google Ads and Facebook Ads Manager. Join a dynamic team where detail-oriented and customer-focused individuals excel.

Qualifications

• 2–3 years of hands-on experience managing PPC campaigns.
• Strong analytical skills to interpret data.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and manage PPC strategies across multiple platforms.
• Take ownership of paid search and social campaigns.
• Track and analyze campaign performance for optimization.

Skills

PPC campaign management

Data analysis

Communication skills

Problem-solving

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Google Tag Manager

Adobe Creative Suite

Job description

Key Responsibilities

• Develop, implement, and manage pay-per-click (PPC) strategies across major Search Engines (Google, Bing) and Social Media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify, etc.).

• Take full ownership of assigned paid search and paid social campaigns to deliver on KPIs and performance goals.

• Plan and build marketing campaigns, including keyword strategy, audience targeting, ad copywriting, creative direction, display ads, and structuring effective ad groups.

• Prepare campaign and marketing proposals for clients.

• Conduct day-to-day management of PPC accounts across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and others.

• Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives.

• Utilize tools such as Google Tag Manager, Google Analytics, and other tracking platforms to measure performance accurately.

• Ensure website and landing pages follow UX/UI best practices and are optimized to achieve the best possible conversion rates.

• Provide daily campaign updates, and/or alerts, and weekly and monthly performance reports to internal stakeholders and clients, including presentation of insights and recommendations.

• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance overall client support and elevate Search/Social campaign performance.

Requirements

• 2–3 years of hands‑on experience managing PPC campaigns across Search, Display, and Social platforms.

• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms.

• Proficient in running various campaign types (Search, Display, YouTube, Remarketing, etc.).

• Experience with Google Tag Manager, Google Analytics, and other tracking tools.

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Excellent written and verbal communication skills.

• Able to work independently, meet deadlines, and manage multiple campaigns simultaneously.

• Performance‑driven mindset with good problem‑solving abilities.

• Positive attitude, detail‑oriented, and customer‑focused.

• Experience with Adobe Creative Suite (Photoshop, Illustrator) is an advantage.

• Certification in Google Ads, Google Analytics, Facebook Blueprint, or related platforms is a plus.