Performance Marketing Manager - Strategy and MarTech

Traveloka; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading travel tech company is seeking a performance marketing leader to oversee regional strategies and ensure effective growth through data-driven decisions. The role requires over 8 years of performance marketing experience and exceptional analytical skills. If you are passionate about innovation in marketing and thrive in a dynamic environment, this is the role for you.

Qualifications

• Minimum 8+ years of experience in performance marketing.
• Proven track record in leadership roles.
• Ability to manage performance marketing teams.

Responsibilities

• Implement regional paid display and social audience strategy.
• Drive testing for continuous improvement of marketing campaigns.
• Lead conversations with Data and MarTech teams.

Skills

Performance marketing

Data analysis

Project management

Strategic thinking

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Tableau

Job description

Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

• Regional Paid Display and Paid Social audience strategy implementation across all markets
• Build best practices and guidance for the local teams to push for standardization across all platforms
• Ability to manage pixel / SDK implementation (Server to Server) with the product and Engineering team as required
• Analyze the consumer journey to build audience signals for targeting and retargeting across all platforms and products
• Work with the existing and new partners to drive growth and efficiency
• Regular audits of all the platforms to identify issues and resolve them proactively
• Drive testing regionally for continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques
• Drive creative best practices, testing and granular segmentation for higher performance and relevance
• Lead the conversations with MarTech product team for all signal related and audience management topics
• Lead the discussions with Data team for all attribution, dashboarding, measurement and predictive modeling topics
• Stay Updated on Industry Trends:
• Stay abreast of industry trends, emerging technologies, and best practices in performance marketing
• Continuously seek opportunities for innovation and improvement to maintain a competitive edge.
• Identify and implement new performance marketing channels and technologies.
• Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• Experience: Minimum 8+ years of experience in performance marketing, with a proven track record of success in leadership roles.
• Demonstrated experience in managing and scaling performance marketing teams.
• Experience in articulating strategic issues and negotiating with senior leadership teams
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Strong project management
• Strong analytical and strategic thinking skills.
• Must be data savvy and love crunching numbers
• Excellent understanding of paid display channels including paid social. Ability to plan, execute, and optimize paid performance marketing campaigns
• Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc)(GTM is a plus)
• Exceptional communication and interpersonal skills.
• Exposure to Product Development or technical related – basic coding skill is a plus
• Leadership Qualities:
• Ability to inspire and lead a diverse team with a proven track record of managing team members
• Proven ability to think both tactically and strategically
• Strong decision-making and problem-solving skills
• Being able to see the bigger picture and stay connected to details
• Comfortable working in a dynamic and fast-paced environment
• Ability to adapt strategies to meet changing market and industry trends
• Open to challenges
• Strong attention to detail and organizational skills
• Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!