Performance Marketing Manager

Moneymax Group Pte. Ltd.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading financial services company in Singapore is seeking a Digital Marketing Manager to lead the digital marketing and e-commerce growth. The ideal candidate should have a Bachelor's degree in Digital Marketing with at least 5 years of experience in performance marketing, focusing on retail. Responsibilities include managing a team, developing marketing strategies, and optimizing advertising campaigns. Strong analytical and leadership skills are essential for success in this role.

Qualifications

• 5 years of proven experience in performance marketing preferably in the retail sector.
• Strong expertise in paid media mainly in Facebook and Tiktok.
• Strong experience in e-commerce platforms and performance marketing tools.

Responsibilities

• Manage and lead a team to drive Digital Marketing and E-commerce growth.
• Develop and execute data-driven performance marketing strategies across organic and paid channels.
• Monitor and analyze campaign performance data, providing regular reports and insights.

Skills

Leadership

Data-driven marketing strategies

Performance marketing

E-commerce operations management

Analytical skills

Education

Bachelor's Degree in Digital Marketing or related field

Tools

Facebook Ads

Tiktok Ads

Shopify Plus

Canva

Capcut

Marketing analytics tools

Job description

RESPONSIBILITIES

• Manage and lead a team to drive Digital Marketing and E-commerce growth.
• Develop and execute data-driven performance marketing strategies across organic and paid channels to achieve revenue and profitability goals.
• Manage and optimize paid advertising campaigns to maximize ROI and achieve KPIs.
• Monitor live campaigns daily to ensure performance goals are met, implementing timely adjustments to bidding strategies, targeting parameters, and creative assets.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.
• Maintain the website with CRO best practices and push out campaigns promptly.
• Monitor and analyze campaign performance data, providing regular reports and insights.
• Streamline and improve e-commerce operations for high efficiency.
• Work closely with internal teams to ensure alignment and support for campaign objectives.

REQUIREMENTS

• Bachelor's Degree in Digital Marketing or related field
• 5 years of proven experience in performance marketing preferably in the retail sector.
• Strong expertise in paid media mainly in Facebook and Tiktok.
• Strong experience in e-commerce platforms (Shopify Plus preferred), and performance marketing tools.
• Strong analytical skills and proficient in marketing analytics tools.
• Skilled in Canva & Capcut.
• A strong leader and team player who can lead a large team and handle constructive feedback.
• Advanced knowledge of digital marketing platforms and tools.
• Highly organised, able to manage multiple tasks independently with timeline driven and minimum supervision.
• Self-motivated with a strong passion for driving results and continuous improvement.