Performance Marketing Manager

TRAVELOKA SERVICES PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading travel services provider in Singapore is looking for an experienced Performance Marketing Manager to develop and implement marketing strategies. The ideal candidate will have over 8 years in digital marketing, focusing on SEM and campaign optimization. This role requires strong analytical skills and the ability to collaborate with cross-functional teams. Proficiency in marketing tools and team management is essential.

Qualifications

• 8+ years of experience in digital marketing with a focus on Search Engine Marketing.
• Proven track record of managing and optimizing Search advertising campaigns.
• Ability to work in a fast-paced environment and manage multiple projects.

Responsibilities

• Develop and implement Performance Marketing strategies.
• Lead planning, execution, and optimization of marketing campaigns.
• Conduct analysis of campaign performance using analytic tools.

Skills

Digital marketing strategy

Search Engine Marketing

A/B testing

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Advanced degree is a plus

Tools

Google Ads

Tableau

Google Analytics

Excel

Job description

Job Description

• Develop and implement comprehensive Performance Marketing strategies that align with overall marketing and business objectives
• Lead the planning, execution, and optimization of performance marketing campaigns across various platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of campaigns, from creative development to media buying and performance analysis
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI
• Identify optimization opportunities / growth, and analyzing the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising
• Mentor and lead a team of performance marketing professionals, foster a collaborative and high-performance culture within the team
• Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation
• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI
• Able to explain complex data in a way that is understandable for non-technical audiences

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus
• 8+ years of experience in digital marketing with a focus on Search Engine Marketing (Google Ads / SEM)
• Proficiency in digital marketing tools and platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Experience with A/B testing and performance optimization techniques
• Proven track record of managing and optimizing Search advertising campaigns
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture - Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong attention to detail and organizational skills
• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
• Proven track record of managing team members

• Proficiency in Japanese is a plus as this role looks after the Japan market