Performance Marketing & Campaigns (Web3)

DCS CARD CENTRE PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A financial institution in Singapore is seeking a Performance Marketing & Campaigns Director to lead the marketing strategy, focusing on B2C campaigns within the Web3 and fintech space. The ideal candidate has over 5 years of experience in B2C marketing and a proven track record in executing large-scale campaigns that drive user acquisition and engagement. Strong communication skills and a data-driven mindset are essential for success in this role.

Qualifications

• 5+ years of experience in marketing, with relevant experience in B2C Campaign marketing.
• Demonstrated success in leading large-scale B2C campaigns within the Web3, blockchain, crypto, or fintech industry.
• Strong knowledge of digital and performance marketing.

Responsibilities

• Design and implement data-driven B2C campaigns promoting card issuance.
• Lead campaign development across digital, social, partnerships, and more.
• Define campaign KPIs and establish tracking frameworks.

Skills

B2C Campaign marketing

Digital and performance marketing

Project management

Cross-functional collaboration

Campaign analytics

Communication

Proficiency in Chinese

Job description

DeCard

DeCard is a next‑generation web3 payment card that lets you spend your stablecoins seamlessly in the real world.

DeCard provides a credit limit with flexible and accessible requirements. At the core of this offering is D‑Vault, an exclusive account with innovative digital features. D‑Vault supports seamless reconciliation and payment tracking, allowing your spending and repayments to be managed efficiently through a single system. This seamless integration puts you in full control of your finances.

Powered by DCS Card Centre (formerly Diners Club Singapore) and backed by over 50 years of card‑issuing heritage, DeCard blends decades of trust with Web3 innovation, underpinned by a deep commitment to security, governance, and regulatory compliance.

Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.

Learn more at https://www.thedecard.com/

Role Overview

We are looking for a Performance Marketing & Campaigns Director who will own the strategy, planning, and execution of high‑impact marketing campaigns aimed at driving new user acquisition, reactivating dormant users, and increasing platform engagement and user spending.

This role will require hands‑on, execution‑first operator who can develop and lead 1–2 targeted campaigns per quarter, driving measurable outcomes through both paid media and lifecycle‑driven user marketing.

Key Responsibilities

Campaign Strategy & Execution

• Design and implement data‑driven B2C campaigns that promote card issuance solutions and drive user acquisition and retention.
• Lead campaign development across digital, social, partnerships, content, events, and influencer marketing.
• Ensure campaigns align with business objectives, brand guidelines, and regulatory requirements.

Market & Consumer Insights

• Leverage consumer insights, competitive analysis, and industry trends to shape campaign strategy.
• Translate complex Web3 concepts into clear, consumer‑friendly narratives that build trust and adoption.

Cross‑Functional Collaboration

• Partner with Product, Growth, Compliance, and Business Development teams to deliver cohesive campaigns. Work with creative team to ensure high‑quality execution.

Performance Measurement & Optimization

• Define campaign KPIs and establish frameworks for tracking performance and ROI.
• Use analytics and market data to optimize campaigns and inform future strategies.

Qualifications

• 5+ years of experience in marketing, with relevant experience in B2C Campaign marketing
• Demonstrated success in leading large‑scale B2C campaigns within the Web3, blockchain, crypto, or fintech industry (mandatory).
• Strong knowledge of digital and performance marketing, consumer lifecycle management, and brand strategy.
• Experience engaging with both crypto‑native communities and mainstream consumer audiences.
• Exceptional project management, and cross‑functional collaboration skills.
• Data‑driven mindset with expertise in campaign analytics and performance measurement.
• Strong communication and presentation skills, with the ability to influence senior stakeholders.
• Proficiency in Chinese will be an added advantage due to the need to liaise with Chinese stakeholders.