Partner Sales Manager, Distributors – APAC

ServiceNow, Inc.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

ServiceNow, Inc. in Singapore is seeking a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. You will build strategic distributor relationships, drive partner-led revenue, and expand market coverage through the ServiceNow ecosystem.

You will recruit, onboard, enable, and develop distributors and reseller partners, and collaborate with internal teams on account planning and pipeline development to meet regional targets.

Qualifications

• 7+ years in channel sales, distribution, alliances, or partner management in tech.
• Proven revenue delivery via distributors and indirect channels.
• Strong understanding of APAC partner ecosystem and enterprise tech market.
• Experience with ServiceNow or similar enterprise SaaS preferred.
• Strong commercial, negotiation, and executive communication skills.
• Ability to operate across multiple APAC markets and cultures.
• Willingness to travel regionally.

Responsibilities

• Own and grow strategic distributor relationships across APAC.
• Develop and execute joint business plans with distributors.
• Drive partner-led pipeline, bookings, revenue and new customer acquisition.
• Recruit, onboard, enable, and develop distributors and reseller partners.
• Build relationships with distributor leadership, sales teams, and ecosystem stakeholders.
• Collaborate with ServiceNow and internal teams on account planning and pipeline development.
• Drive partner enablement, campaigns, and channel programs.
• Monitor distributor performance and revenue against targets.
• Identify market expansion opportunities and improve coverage.
• Conduct regular business reviews with key distributors and growth plans.

Skills

Channel sales

Distribution

Alliances

Partner management

APAC market knowledge

Enterprise SaaS

Executive communication

Tools

ServiceNow or similar

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We’re building an AI-native culture where technology and talent are unstoppable together. And we’re just getting started.

Join us to put AI to work for people.

Role Overview

Position Overview

We are seeking a commercially driven Partner Sales Manager to lead distributor and partner growth across Asia Pacific. The role will focus on building strategic distributor relationships, driving partner-led revenue and pipeline, and expanding market coverage through the ServiceNow ecosystem.

Key Responsibilities

• Own and grow strategic distributor relationships across APAC.

• Develop and execute joint business plans, sales strategies, and go-to-market initiatives with distributors.

• Drive partner-led pipeline, bookings, revenue, and new customer acquisition.

• Recruit, onboard, enable, and develop distributors and reseller partners across priority APAC markets.

• Build strong relationships with distributor leadership, sales teams, and key ecosystem stakeholders.

• Work closely with ServiceNow and internal sales teams on account planning, pipeline development, and partner initiatives.

• Drive partner enablement, sales campaigns, demand generation, and channel programs.

• Monitor distributor performance, forecasts, pipeline, and revenue against agreed targets.

• Identify market expansion opportunities and improve partner coverage and productivity.

• Conduct regular business reviews with key distributors and establish clear growth plans.

Requirements

• 7+ years of experience in channel sales, distribution, alliances, or partner management within the technology sector.

• Proven track record of delivering revenue through distributors and indirect sales channels.

• Strong understanding of the APAC partner ecosystem and enterprise technology market.

• Experience working with ServiceNow or a similar enterprise SaaS/platform provider preferred.

• Strong commercial, negotiation, relationship management, and executive communication skills.

• Ability to operate across multiple APAC markets and cultures.

• Willingness to travel regionally.

Key Success Measures

• Partner-led revenue and bookings

• Distributor pipeline growth and conversion

• New partner recruitment and activation

• Distributor productivity and market coverage

• Partner-led customer acquisition

• Forecast accuracy and achievement of regional targets

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here (https://careers.servicenow.com/life-at-servicenow#workpersonas) . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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