Paid Social Media Specialist

Firstcom Academy Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing training firm in Singapore is seeking a skilled digital marketing specialist to manage and optimize paid social media campaigns. You’ll leverage analytics and creativity to enhance brand visibility and drive enrollment. The ideal candidate will have at least 2 years of experience in social media advertising, with hands-on experience in platforms like Meta and TikTok Ads. This full-time position offers competitive benefits, including performance bonuses and medical coverage.

Benefits

Performance bonuses

Medical and dental benefits

Qualifications

• Minimum 2 years of experience in paid social media advertising.
• Experience in developing ad creatives and content management.
• Understanding of social media KPIs like CPC, CPA, ROAS, CPM.

Responsibilities

• Plan, launch, and manage paid advertising campaigns on social media.
• Analyze audience targeting and campaign performance.
• Monitor competitors and identify new advertising opportunities.

Skills

Paid social media advertising

Campaign performance analysis

Creative storytelling

A/B testing

Education

Diploma/Degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Overview

At FirstCom Academy, we empower individuals and businesses to thrive in the digital economy through future-ready skills training. In this role, you’ll strategise, execute, and optimise paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn — reaching thousands of learners and professionals daily. You’ll get to combine data-driven insights with creative storytelling to deliver measurable results, build brand visibility, and drive enrolments for our courses. At FirstCom Academy, you won’t just be running ads — you’ll be amplifying opportunities for people to upskill, grow, and achieve more. If you’re passionate about blending analytics with creativity in a dynamic, fast-growing environment, this is your chance to make a real difference.

Benefits & Location

• Working Location: 158 Kallang Way, #03-05 Performance Building, Singapore 349245
• Working Hours: Monday - Friday (9:00am - 6:00pm)
• Position Type: Full-Time Permanent Position (Basic + Performance Bonuses + ALs + Medical and Dental Benefits)

Responsibilities

• Plan, launch, and scale paid advertising campaigns across Facebook, Instagram, TikTok and LinkedIn.
• Manage end-to-end YouTube channel growth (setup, keyword optimization, thumbnails, playlists).
• Develop ad creatives and work with design/content teams for visuals and video ads.
• Analyse campaign performance, audience targeting, and conversions.
• Conduct A/B testing on ad formats, placements, and CTAs.
• Monitor competitors and platform trends to identify new opportunities.
• Ensure ad campaigns comply with platform guidelines and policies.

Requirements

• Diploma/Degree in Marketing, Media, or related field.
• At least 2 years’ experience in paid social media advertising.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Familiar with social media KPIs (CPC, CPA, ROAS, CPM).
• Knowledge of influencer marketing and content seeding is a plus.