Paid Media Marketing Manager -CK

PASONA SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A prominent recruitment agency in Singapore is seeking a Paid Media Marketing Manager to develop and execute strategies for the European Market. The ideal candidate has at least 3 years of experience in digital marketing, particularly with Facebook Ads and Google Ads. You will manage campaigns from start to finish, analyze data for optimization, and collaborate with the marketing team for alignment. This position offers a hybrid working arrangement and a competitive salary.

Qualifications

• Minimum 3 years of experience in digital and social media marketing.
• Proven experience managing paid media campaigns.
• Familiarity with marketing analytics tools is a plus.

Responsibilities

• Develop and execute paid media strategies across various online channels.
• Collaborate with marketing team to align campaigns with business goals.
• Monitor campaign performance and provide insights for improvement.

Skills

Paid media campaign management

Strong analytical skills

Excellent communication skills

Team collaboration

A/B testing

Education

Degree in Digital Marketing or relevant field

Tools

Google Analytics

Facebook Ads

Google Ads

Bing Ads

Job description

Location: Central
Position: Paid Media Marketing Manager (Europe Market B2C) - CK Job ID:18739
Salary: Basic up to $9,000 + AWS + VB Bonus
Hybrid working arrangement, 3 days in office 2 days home

RESPONSIBILITIES

• Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
• Stay current with industry trends, changes in algorithms, and new advertising platforms.
• Provide regular reports on campaign performance and make data-driven recommendations for improvements.
• Continuously test and experiment with different ad formats, targeting options, and creative strategies.
• Conduct market research and analyze customer data to identify opportunities for growth.

REQUIREMENTS

• Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field. Minimum 3 years of relevant experience in digital and social media marketing.
• Proven experience in managing paid media campaigns, including Facebook Ads, Google Ads, Bing Ads and other platforms.
• Proficiency in ad campaign setup, optimization, and budget management.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and team collaboration skills.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Experience in the European Fashion industry is preferred.
• Priority is given to those who spend more than USD1,000 per day on advertising.

Interested applicants please send your resume to [e-mail] with email subject header "Job Application for Paid Media Marketing Manager - CK Job ID:18739".

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