Paid Ads Specialist

IMPOSSIBLE MARKETING SERVICES PTE. LTD.; Singapore; Hybrid; SGD 40,000 - 60,000; Full time

Job summary

A dynamic marketing agency in Singapore is searching for a Paid Ads Specialist to oversee and optimize Google Ads and Social Media Marketing campaigns. The ideal candidate will possess a strong background in performance marketing and will be responsible for creativity and data-driven strategy to elevate brands. You will enjoy benefits like flexible work options, professional growth, and a collaborative environment focused on impactful campaigns.

Benefits

Flexible Work

Comprehensive Benefits

Professional Growth

Extra Leave

Career Impact

Corporate Social Responsibility

Qualifications

• Relevant experience in a Paid Ads-related role preferred.
• Exceptional client management and communication skills.
• Proficient in written and spoken English.

Responsibilities

• Manage and optimize Google Ads and SMM campaigns.
• Develop and execute integrated social media campaigns.
• Conduct thorough keyword research and optimize ad copy.
• Analyze audience data and provide performance reports.

Skills

Client management

Communication skills

Data analysis

Keyword research

Proficiency in English

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Overview

We are seeking a talented and dedicated Paid Ads Specialist to manage and optimize both Google Ads (PPC) and Social Media Marketing (SMM). This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you’ll oversee all aspects of our clients’ paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of Singapore's leading brands, driving real impact and growth.

Why Join Us?

• Flexible Work: Enjoy the option to work from home.
• Comprehensive Benefits: Medical and insurance coverage.
• Professional Growth: Yearly pay increments and access to both internal and external courses.
• Extra Leave: Gain an additional 2 days of annual leave each year.
• Award-Winning Team: Be part of an agency chosen by brands like Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora, and UOB, recognized as the Search Marketing and Lead Generation Agency of the Year.
• Career Impact: Work on high-profile brand campaigns across Singapore and Asia as part of our exciting expansion.
• Corporate Social Responsibility: As one of the few digital agencies in Singapore dedicated to CSR, our “Project KATE” initiative has supported multiple charities and underserved communities since 2015.

Social Media Marketing (SMM) Responsibilities

• Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
• Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand’s voice and objectives.
• Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
• Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
• Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
• Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.

Google Ads (PPC) Responsibilities

• Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
• End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
• Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
• Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.

Additional

• Client Communication: Serve as the primary client contact, managing emails, calls, and online meetings to provide regular updates on strategy and campaign progress.
• CRM Updates: Regularly update the company CRM system with campaign progress, client communications, and relevant data.
• Collaboration & Best Practices: Collaborate and communicate effectively with team members, sharing paid media best practices and advising on client campaign improvements.
• Industry Awareness: Stay up-to-date with industry news, trends, and best practices to continuously improve campaign outcomes.

Requirements

• Eligibility: Singaporeans or PR holders only.
• Experience: Relevant experience in a Paid Ads-related role is preferred.
• Skills: Exceptional client management and communication skills; proficient in written and spoken English.
• Attributes: Proactive, responsible, resourceful, with a positive and team-oriented mindset.

Join us and make a direct impact on prominent brand campaigns while building your career in a growth-oriented and socially responsible company!