Overseas Market Specialist, South East Asia

Bord Bia; Singapore; On-site; SGD 97,000 - 120,000; Full time

Job summary

A leading agricultural marketing organization is seeking an Overseas Market Specialist in Singapore. The role involves supporting market development for Irish food and drink, managing regional trade contacts, and implementing marketing campaigns. The ideal candidate has 3-5 years of experience in market insights and a degree in a relevant discipline. Competitive salary, full-time role with a focus on sustainability.

Qualifications

• 3-5 years experience generating and distilling market insights.
• Successful implementation of trade and consumer marketing campaigns.
• Experience in building relationships with suppliers and customers.

Responsibilities

• Support assigned client services relevant to the local market.
• Become a regional market insights expert.
• Maintain and build a network of regional trade contacts.
• Localise and implement communication lines from Bord Bia.
• Contribute to the development of strategy implementation plans.
• Manage assigned budgets effectively.
• Act as lead contact with international customers.

Skills

Market insights generation

Trade marketing campaign implementation

Building professional relationships

Communication skills

Digital mindset

Education

Degree in Business or Marketing

Tools

Salesforce

Microsoft Access

SQL

Microsoft Excel

Microsoft PowerPoint

Job description

Do you enjoy taking responsibility and like working in a small team

Do you have an interest in Irish Food Drink and Horticulture

Are you looking to make a difference in what you do and have the relevant experience

Then youve come to the right place

Overseas Market Specialist Southeast Asia

Singapore

Reports To : Overseas Market Manager Southeast Asia

Grade : OSMS

The salary scale for this role is $97009 SGD - $119240 SGD; with Long Service increments of LSI1 : $122817 SGD & LSI2 : $127730 SGD

New Entrants to the Public Sector commence on the first point of the Scale

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality distinctive and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Irelands outstanding food drink and horticulture to the world thus enabling growth and sustainability of producers.

In this role you will support the development implementation and measurement of Bord Bias client support services and activities to build and deliver sustainable business lead conversions for Irish food and drink exporters in the sectors of strategic priority within the region..

What youll do

• Support and deliver assigned client services relevant to the local market (e.g. market information and advisory retail / foodservice / online campaign activation tradeshows seminars and customer engagement events) in line with the market strategy implementation plan and the Bord Bia Corporate and Sector strategies.
• Become a regional market insights expert collating and disseminating relevant and timely market and sector information to Irish client companies and sharing knowledge with colleagues in line with best practice set out by The Thinking House.
• Proactively maintain and build a network of regional trade contacts in priority sectors across all channels and in various roles within identified key accounts.
• Localise and implement lines of communication from Bord Bia ensuring optimum reach for Bord Bias trade messaging on industry capabilities and our unique sustainability credentials and Bord Bias consumer messaging on our unique product attributes in relevant priority sectors via local PR and consumer media buying.
• Contribute to the development and annual review of Bord Bias strategy implementation plan for the market by developing local strategy plans and delivering on assigned KPIs.
• Effectively manage assigned budgets in accordance with One Bord Bia processes and policies.
• Operate as Bord Bias lead point of contact with international customers in adherence to the One Bord Bia Operating Model.

About You

Essential Knowledge Skills & Capabilities

Knowledge :

• 3-5 years experience generating and distilling market insights
• Successful implementation of trade and / or consumer marketing campaigns or events
• Proven experience of building professional relationships with suppliers trade customers media & government both in Ireland and the marketplace.

Skills & Capabilities :

• Experience operating in a marketing or business development role
• Experience operating professionally with different cultures
• Communication influencing and negotiating skills adapted to the local culture
• Digital first mindset.

Desirable Knowledge Skills & Capabilities

Knowledge :

• Degree level qualification or equivalent in a relevant discipline e.g. Business Marketing etc.
• Experience & knowledge of the Irish Food Drink & Horticulture industry
• Experience & knowledge of the Southeast Asian Food & Drink industry
• Experience in project and / or budget management

Skills & Capabilities :

• Experience in the use of Salesforce or equivalent CRM and video conferencing systems

Closing Date / Time : Thursday 25 September 2025 @ 1 : 00pm (GMT / UTC 1)

Learn more about working at Bord Bia. Click here!

Bord Ba is an Equal Opportunities Employer : We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential : we want for you to be able to bring your whole self to work so you can be the best you can be and live your purpose whilst developing your career with talented and diverse workforce also reflects the diversity of our clients customers and markets by utilising their range of skills knowledge and the wide range of perspectives this diversity brings promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process please contact us directly at

Required Experience : Manager

Key Skills

• Microsoft Access
• SQL
• Analysis Skills
• Microsoft Powerpoint
• Securities Law
• Data Mining
• Investment Banking
• Market Research
• Microsoft Excel
• Visual Basic
• Bloomberg
• Data Analysis Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1