Overseas Market Manager, Southeast Asia (Maternity Cover - 12 Months)

Bord Bia; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading food and drink organization seeks an Overseas Market Manager for Southeast Asia in Singapore. The role entails executing Bord Bia's strategy by leading a team, developing customer plans, and engaging with stakeholders to promote Irish food and drink internationally. Ideal candidates should have extensive experience in business development and marketing, with strong communication skills and a proficiency in English.

Qualifications

• 5 years experience in Business Development or Marketing in International Markets.
• Experience in strategic insight-led thinking.
• Leadership experience in team talent and competencies management.

Responsibilities

• Manage execution of Bord Bia strategy in market by leading a team.
• Develop customer plans aligned with Bord Bia strategy.
• Lead engagement in Irish government visits to the market.

Skills

Business Development

Marketing

Communication

Presentation skills

Project management

Fluent English

Education

Degree level qualification or equivalent in Business or Marketing

Tools

Salesforce or equivalent CRM

Microsoft Office suite

Job description

Overseas Market Manager Southeast Asia (Maternity Cover - 12 Months)

Singapore

Reports To: Regional Manager Global Business Development

Grade: 4

Purpose

Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world‑class; that it is high quality distinctive and made by a diverse range of creative producers from a unique and fortuitous island location.

Our purpose is to bring Ireland’s outstanding food drink and horticulture to the world thus enabling growth and sustainability of producers.

In this role you will manage the execution of Bord Bia strategy in market by leading a high‑performing internal and industry talent team to deliver Bord Bia business objectives and nurture a thriving future for the Irish food and drink industry.

What you’ll do

Lead senior engagement with customers in‑market regularly reviewing local customer segmentation and prioritisation to strengthen customer client connections and deliver meeting opportunities and strategic partnerships in line with KPIs and core strategic priorities. Develop ambitious annual customer plans with a clear vision and business objectives aligned with Bord Bia strategy and client plans while optimising longer‑term opportunities in re‑imagined channels.

Lead engagement and Bord Bia involvement in all relevant Irish ministerial and government visits to the market(s) demonstrating the impact of Bord Bia activities in‑market and actively involving Irish government ministers and Bord Bia CEO in top‑to‑top customer engagement to progress business objectives.

Lead the local team to develop and share timely data‑based market and customer insights to inform and influence senior management in Bord Bia and client companies. Integrate key Thinking House insights in customer presentations and engagement to champion insight‑led innovation and business development. Actively build the thought leadership profile of Bord Bia in market by speaking on behalf of Bord Bia at leading industry conferences and seminars.

Build Food Brand Ireland credentials in‑market ensuring the voice of the customer local consumer and shopper shape both the future‑proofing of Bord Bia trust marks and proof points as well as the content development strategies for all B2B and B2C campaigns (including EU campaigns). Ensure in‑market campaign investments are aligned with industry best practice demonstrate value for money and smart differentiation to generate greater value for clients and customers.

Lead the development of local annual integrated activity plans formally reviewing activities against KPIs and influencing the relevant steering groups in the OneBordBia planning process.

Manage the performance and invest in the competency development of team members by delegating priorities effectively setting stretch targets mentoring and coaching to deliver results through a high‑performing team. Role model corporate values and behaviours to ensure a OneBordBia mindset through regular formal and informal Performance Development Plan (PDP) and Performance Growth Plan (PGP) conversations and feedback. Mentor and integrate talent academy students based in your market to ensure the optimum learning experience.

Effectively manage assigned budgets and contribute on a timely basis to internal and board reporting on deliverables and KPIs in accordance with One Bord Bia processes procedures and policies adhering to One Bord Bia operating model.

About You

Essential Knowledge Skills & Capabilities

Knowledge:

5 years experience as a Business Development or Marketing professional with experience in International Markets.

Experience in strategic insight‑led thinking and corporate representation or public affairs.

Leadership experience cascading corporate vision and goals while building team talent and competencies.

Successful management of high‑profile innovative trade and / or consumer marketing campaigns and initiatives.

Proven experience of building senior professional relationships with suppliers trade customers media & government both in Ireland and the marketplace.

Skills & Capabilities:

Fluent written and spoken English.

Excellent communication & presentation skills with strong verbal and report writing ability.

Proven ability to manage budgets talent and managing upwards.

Established organisational skills and practical application of project management tools and techniques.

Proficient business use of the full Microsoft Office suite.

Desirable Knowledge Skills & Capabilities

Knowledge:

Experience operating in a marketing sales or business development role in Ireland or international markets.

Degree level qualification or equivalent in a relevant discipline e.g. Business Marketing etc.

Experience & knowledge of the Irish Food Drink & Horticulture industry.

Experience operating professionally in different cultures.

Membership of relevant professional bodies.

Skills & Capabilities:

Influencing and negotiating skills adapted to the local culture.

Experience in the use of Salesforce or equivalent CRM video conferencing systems and online webinar platforms.

Proven record of working independently in an export market.

Fostering an innovative and insight‑led team culture willing to seek out new challenges and opportunities.

Closing Date / Time: Thursday 25 September 2025 @ 1 : 00pm (GMT / UTC 1)

Learn more about working at Bord Bia. Click here!

Bord Ba is an Equal Opportunities Employer : We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential : we want for you to be able to bring your whole self to work so you can be the best you can be and live your purpose whilst developing your career with talented and diverse workforce also reflects the diversity of our clients customers and markets by utilising their range of skills knowledge and the wide range of perspectives this diversity brings promotes innovation and helps make us more creative and competitive.

Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process please contact us directly at