Operation Analyst, Search Growth - TikTok Shop

TikTok; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

A leading social media platform in Singapore is seeking a candidate for a role focusing on e-commerce search strategy and user experience. The ideal candidate must have a Bachelor's degree, proven experience in e-commerce, and strong abilities in data analysis and communication. This position involves collaboration with various teams and reporting directly to leadership based in China. Candidates should be proficient in English and Mandarin.

Qualifications

• Bachelor's degree or above with relevant work experience.
• Strong self-motivation and pressure resistance.
• Excellent data analysis capabilities and keen problem-discovery skills.
• Proficient in driving cross-departmental cooperation.

Responsibilities

• Optimize strategy in e-commerce search scenarios.
• Develop and promote strategies to enhance user experience.
• Conduct analysis of product functionality and propose improvements.

Skills

E-commerce understanding

Data analysis

Communication skills

Cross-departmental cooperation

Problem-solving

Education

Bachelor's degree

Job description

Responsibilities

Visa Statement: TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa.

About the team

The TikTok Shop Search Operations Team is dedicated to establishing and enhancing users' awareness of shopping on TikTok, spurring users' e-commerce demands, elevating the user experience, and driving the growth of the e-commerce business.

We aim to improve the quality of the query, evaluate and optimize the outcome of the machine's results, and provide data sets for model training to better distinguish various intents of TikTok search queries. By identifying whether the user's manual search terms have e-commerce intentions and judging their e-commerce relevance score, the system can better determine whether to recommend more e-commerce‑related search terms to users.

Responsibilities

• Be responsible for strategy optimization in e-commerce search scenarios, live streaming & short video search entrances, and e-commerce‑related search scenarios for global business. Collaborate with multiple teams, including product, data, algorithm, and technology, to develop product and experiment plans, conduct in‑depth analysis of crowd experiment frameworks and growth indicators, and take direct responsibility for growth results.
• Understand various product linkages and risks, analyze problems exposed by existing product functions, develop effective crowd, scenario, channel, and content strategies, and promote the implementation of these strategies to continuously improve users' experiences in search and recommendation scenarios.
• Develop and train executable operational processes based on current strategies, and collaborate with local teams to evaluate strategies related to the recommendation experience.
• Possess a strong understanding of e-commerce videos, live streaming, products, and major holiday promotions. Independently conduct analysis of product function status, build evaluation processes, perform experience evaluation to verify analysis conclusions, conduct usability testing and analysis on products, and propose improvement plans.

Qualifications

Minimum Qualifications

• Bachelor's degree or above, with relevant work experience before, having a good understanding of e-commerce business.
• In this role you will be collaborating extensively with engineer, product teams and directly report to leadership team based in China, high proficiency in using English and Mandarin for both oral and written parts as working languages are required for this role.
• Strong self‑motivation and pressure resistance, clear logic, and willingness to analyze the essence of events. Be good at solving problems systematically, with a strong affinity, excellent communication and collaboration skills, and proficient in driving cross‑departmental cooperation to achieve goals.
• Possess excellent data analysis capabilities and keen problem‑discovery skills, and be good at reasonably attributing causes through fluctuating data.
• Independently undertake product project management and plan design from the perspective of user experience, with innovative thinking to achieve breakthroughs in user experience.

Preferred Qualifications

• Candidates with work experience in user experience, operations, or product are preferred.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.