Online Marketing Specialist, Regional Brand & Growth Marketing (2026 Graduate)

Shopee; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading e-commerce platform in Singapore is seeking an Online Marketing Specialist to design and manage digital campaigns. You will analyse performance metrics and collaborate with local marketing teams to drive customer engagement strategies. Ideal candidates will have a bachelor's degree and strong analytical skills. This position offers opportunities to work in a dynamic marketing environment.

Qualifications

• Strong analytical skills and proficiency in Excel.
• Interest or basic knowledge in digital marketing platforms.
• Ability to analyse data and communicate insights clearly.

Responsibilities

• Assist in designing and managing online marketing campaigns.
• Track and analyse campaign performance for improvements.
• Collaborate with analytics teams for campaign measurement.

Skills

Strong analytical skills

Proficiency in Excel

Interest in digital marketing platforms

Good teamwork skills

Self-motivated

Education

Bachelor’s degree in business, marketing, analytics, or relevant fields

Job description

About The Team

Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives.

Job Description

• Assist in designing, planning, and managing online marketing campaigns across various digital platforms
• Track and analyse campaign performance to identify areas for improvement and recommend data-driven optimisations
• Work closely with local and regional marketing teams to deliver full-funnel marketing campaigns
• Collaborate with analytics teams to understand campaign measurement, tracking, and attribution
• Explore new ways of engaging customers through testing and refining marketing initiatives
• Maintain strong working relationships with a wide range of media partners, aligning on deliverables, testing plans, and innovation initiatives
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
• Stay updated on the latest digital marketing trends and practices

Requirements

• Bachelor’s degree in business, marketing, analytics, or other relevant quantitative fields
• Strong analytical skills and proficiency in Excel
• Interest or basic knowledge in digital marketing platforms (Social, Google & TikTok etc.) and marketing strategies (user acquisition, brand awareness, etc)
• Ability to analyse data and communicate insights in a clear and structured manner
• Good teamwork and stakeholder management skills
• Self-motivated, detail-oriented, and able to handle multiple tasks in a dynamic environment
• Prior internship or project experience in online marketing is a plus