Online Marketing Executive

Premier Fiduciary Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an Online Marketing Specialist to drive digital strategies and content production. This role involves collaboration with a marketing team focusing on hospitality and corporate services. The ideal candidate should have skills in SEO, social media, and content marketing, along with experience using tools like SalesForce and Mailchimp. Competitive compensation and a collaborative environment are offered.

Qualifications

• Experience in digital marketing strategies and campaigns.
• Strong knowledge of social media platforms and analytics.
• Proficient in using various marketing tools and software.

Responsibilities

• Develop and execute online marketing strategies for hospitality.
• Manage content production, including blogs and social media.
• Conduct market research to identify trends and insights.

Skills

Digital Marketing

Content Marketing

Social Media Management

Search Engine Optimization (SEO)

Email Marketing

Market Research

Tools

Trello

Asana

Salesforce

Mailchimp

Hootsuite

SEMrush

Canva

Job description

Online Marketing

Work with a team of marketing specialists to produce internal and external online marketing content to drive traffic to hospitality websites in Europe and corporate service provider in Asia, along with other B2B and B2C websites. The ideal candidate will handle:

Key Responsibilities

• Strategic Market Planning: Development of comprehensive marketing strategies tailored to client needs.
• Brand Development: Creation and management of brand identity, including logos, messaging, and positioning.
• Write Press Releases and Public Relations Outreach, and Update Website Content
• Digital Marketing
  • Search Engine Optimization (SEO): Improving website visibility on search engines.
  • Pay-Per-Click Advertising (PPC): Managing targeted ad campaigns on platforms like Google Ads.
  • Social Media Marketing: Creating and managing campaigns across social media platforms.
  • Email Marketing: Designing and executing email campaigns to engage clients and prospects.
• Content Marketing: Production of blogs, articles, videos, and infographics to attract and engage audiences.
• Website Development and Management: Designing user-friendly websites with SEO best practices and conversion optimization.
• Online Reputation Management: Monitoring and responding to online reviews and feedback to enhance brand reputation.
• Market Research and Analysis: Conducting market research to identify trends, opportunities, and audience insights.
• Social Media Management: Managing social media accounts, creating content, and engaging with followers.
• Graphic Design Services: Creating visual content for marketing materials, including brochures, ads, and social media posts.
• Photography and Videography: Organize professional and local photography and video production to showcase properties and services.
• Event Marketing: Planning and promoting events, webinars, and trade shows to enhance visibility, online only.
• Influencer Marketing: Collaborating with influencers to reach wider audiences and build credibility.
• Affiliate Marketing: Developing affiliate programs to incentivize partners for promoting services.
• Analytics and Performance Reporting: Tracking and analysing the performance of marketing campaigns to optimize.

Ideal Candidate Should Have Some Combination of the Following Marketing Tools and Knowledge

Project Management Tools

• Trello: For task management and team collaboration.
• Asana: To organize projects and track progress.

Customer Relationship Management (CRM)

• Salesforce: For managing client relationships and tracking leads.
• HubSpot: Offers CRM features along with marketing automation tools.
• Guestline: Hospitality

Email Marketing Tools

• Mailchimp: For creating and managing email campaigns.
• Constant Contact: Email marketing and automation platform.

Social Media Management Tools

• Hootsuite: For scheduling posts and monitoring social media engagement.
• Buffer: To manage multiple social media accounts and analyze performance.

Search Engine Optimization (SEO) Tools

• SEMrush: For keyword research, site audits, and competitive analysis.
• Moz: Offers SEO tools and resources for optimization.

Content Creation Tools

• Canva: For designing graphics and marketing materials.
• Adobe Creative Cloud: For advanced graphic design and video editing.