On Premise Key Account Manager with Distribution Partner (12m contract)

Red Bull; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Singapore is seeking an On Premise Key Account Manager to drive growth by winning new business and leading effective brand activations. This position requires a minimum of 3 years' experience in Key Account Management, particularly with Quick Service Restaurant and hospitality groups. The ideal candidate will have strong communication skills and a proactive approach to problem-solving. This role is a 12-month contract with travel requirements of 0-10%.

Qualifications

• Minimum 3 years’ experience in On premise Key Account Management.
• Proven ability to autonomously seek out and win new business.
• Strong written and verbal communication skills.

Responsibilities

• Win new business and lead impactful brand activations.
• Develop unique and compelling customer value propositions.
• Manage agreed budget forecast and spend for each account.

Skills

On premise Key Account Management

Customer insights extraction

Proactive problem-solving

Communication

Team collaboration

Education

Degree in business, marketing, or related discipline

Job description

RESPONSIBILITIES

The Key Account Manager (KAM) plays a pivotal role in driving RedBull’s growth in Singapore by winning new business and leading impactful brand activations. This results in expanded distribution, increased volume, and enhanced profitability. The KAM targets leading global Quick Service Restaurant (QSR), LSR chains, café and tea chains, catering and food service companies, and other strategic key accounts and hospitality groups as needed. Their ultimate goal is to accelerate distribution, execution, and commercial outcomes—positioning RedBull as the number one energy drink in Singapore.

Areas that play to your strengths

All the responsibilities we’ll trust you with :

In addition to the existing hunting list, build target customer intelligence to opportunity map Singapore based on new business opportunities, maintaining a tracking database.

Navigate target customer business structures to quickly isolate key decision makers and have the presence and business acumen to influence.

Annual business planning for On Premise Key Accounts, including budget and volume forecast as well as activation plan for each Key Account.

Independently contact, influence & penetrate customer chain groups to win business in single & multiple markets through head office decision makers.

Engage potential customers through diagnosing their business needs & motivations to create engaging business solutions resulting in product listing and ongoing partnership.

Effectively develop unique and compelling customer value propositions that utilise all benefits and solutions at your disposal.

Agree and implement conditional business agreements that recognise and ensure continuity of partnership.

Ensure executional excellence on account level by utilizing (cross‑departmental) resources, such as Marketing and Off Premise teams.

Close alignment with local Marketing on market‑relevant‑industry and consumer insights and national focus areas.

Deliver customer execution against brand execution and activation plans, both in‑store and online.

Create & agree and implement customer joint business plans.

Engage and deploy sales teams to sell‑in to customers where appropriate.

Implement global or localise segment specific strategies to drive customer development.

Manage agreed budget forecast and spend for each account. Monitor customer performance and margin against investment and taking corrective action where necessary.

Prepare negotiation plans and engage and involve appropriate stakeholders.

Prepare internal and customer based value chains.

Influence and engage key internal stakeholders to formally support business proposals.

Correctly prepare and sell‑in forecast customer benefits.

Know how and when to propose mutual concessions within the negotiation.

Secure acknowledged mutually beneficial outcomes.

Engage appropriate the internal teams & departments to prioritise customer acquisition and ongoing partnership.

Deploy RedBull Teams & Departments to engage and support customers.

Foster branded collaboration within RedBull and with the customer.

Input into the RedBull business planning cycle.

Agree and obtain regular customer data that enables insight generation to drive business development.

Work with internal teams to develop unique category and business insights.

Provide agreed routine internal reporting and implement agreed actions.

Qualifications

• Minimum 3 years’ experience in On premise Key Account Management. Experience working with QSR / LSR chains, Hospitality groups including lodging, restaurants, bars etc.
• Proven experience, drive, and ability to autonomously seek out and win new business.
• Ability to extract customer insights, align and develop and sell them into mutually business solutions
• Creating, proposing, and implementing customer joint business plans
• Proactive problem‑solver with the ability to work independently and identify effective solutions.
• Excellent written and verbal communication skills with the ability to engage and interact at different levels.
• High sense of accountability, strong will to succeed, demonstrated curiosity and desire to learn.
• A proactive team player with the ability to collaborate effectively in a dynamic environment.
• Degree in business, marketing, or related discipline
• Fluent English
• Travel 0-10%

On Premise Key Account Manager with Distribution Partner (12m contract)

RedBull

Giving wings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives us. Chasing our potential

Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create :