On Premise Key Account Manager with Distribution Partner (12m contract)

Red Bull Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Singapore seeks a dynamic professional to manage key account relationships and drive customer engagement. You will leverage insights and negotiate commercial outcomes while collaborating with internal teams. If you have a strong background in sales strategy and stakeholder management, this role is for you. Join us to create impactful business solutions and foster partnerships.

Responsibilities

• Build target customer intelligence and maintain a tracking database.
• Contact and influence customers to win business.
• Align with marketing on activation plans.
• Monitor customer performance against budget.
• Engage internal teams to support customer acquisition.

Job description

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

ONGOING UNIVERSE MAPPING & NEW CUSTOMER ENGAGEMENT

In addition to the existing hunting list, build target customer intelligence to opportunity map Singapore based on new business opportunities, maintaining a tracking database.

Navigate target customer business structures to quickly isolate key decision makers and have the presence and business acumen to influence.

Annual business planning for On Premise Key Accounts, including budget and volume forecast as well as activation plan for each Key Account

WIN NEW KEY ACCOUNT BUSINESS

Independently contact, influence & penetrate customer chain groups to win business in single & multiple markets through head office decision makers.

Engage potential customers through diagnosing their business needs & motivations to create engaging business solutions resulting in product listing and ongoing partnership.

Effectively develop unique and compelling customer value propositions that utilise all benefits and solutions at your disposal.

Agree and implement conditional business agreements that recognise and ensure continuity of partnership.

Ensure executional excellence on account level by utilizing (cross‑departmental) resources, such as Marketing and Off Premise teams.

BRAND ACTIVATION AND EXECUTION

Close alignment with local Marketing on market‑relevant‑industry and consumer insights and national focus areas.

Deliver customer execution against brand execution and activation plans, both in‑store and on‑line.

Create & agree and implement customer joint business plans.

Engage and deploy sales teams to sell‑in to customers where appropriate.

Implement global or localise segment specific strategies to drive customer development

Manage agreed budget forecast and spend for each account. Monitor customer performance and margin against investment and taking corrective action where necessary.

NEGOTIATING TARGET COMMERCIAL OUTCOMES

Prepare negotiation plans and engage and involve appropriate stakeholders.

Prepare internal and customer based value chains.

Influence and engage key internal stakeholders to formally support business proposals.

Correctly prepare and sell‑in forecast customer benefits.

Know how and when to propose mutual concessions within the negotiation.

Secure acknowledged mutually beneficial outcomes.

STAKEHOLDER MANAGEMENT & COLLABORATION

Engage appropriate the internal teams & departments to prioritise customer acquisition and ongoing partnership.

Deploy RedBull Teams & Departments to engage and support customers.

Foster branded collaboration within RedBull and with the customer.

Input into the RedBull business planning cycle.

DATA, INSIGHTS MANAGEMENT & REPORTING

Agree and obtain regular customer data that enables insight generation to drive business development.

Work with internal teams to develop unique category and business insights.

Provide agreed routine internal reporting and implement agreed actions.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

This role is offered by Pokka PTE. LTD who is a Distribution Partner of RedBull. Employment for the successful applicant will be with Pokka PTE. LTD who operates as the Distribution Partner for RedBull in Singapore.